Meeting Agenda: BettrData & Audience Acuity – Snowflake Data Sharing Logistics
1. Introductions & Meeting Objectives (5 min)
- Introductions
- Brian Chew: Solution Engineering
- Deployment of Snowflake native app
- From Brian Chew
- Would it be joins or only AA data
- Would be join and query of AA data, but not include
- Would be a join and query of AA and include
- Straight select of AA data
- Bob Ellison: Manages Operations
- Goal: Enable BettrData’s customers to access AA data via Snowflake
- From Aaron
- Now have BDS,
- Will show white label version, later
- We will need a share of a view with common demographics
- A slim view, AAID, emails, short set of demographics
- Want to provide visibility to the various functions in the app
- Some customers ready to do pilot
- Want dob, email,
- Question about end user and reseller
- Example: Target add columns to their house file
- From Bob: They are not reselling it as an assumption
- Anyone who will re-monetize the data will be considered a reseller
- Not appending to whole data set
- Comfortable to put most of the data into the “rental”
- A couple would be in the buy
- That will be a higher cost
- From Tracey
- Questions about rent versus buy
- Need to work on the contracts on data usage
- Will talk to Stacy on contract restrictions
- From Bob
- Can do this
- Can access to the views
- Can give an install of the data graphs
- Will have access to all the tables
- Other piece, tracking of revenue
- Would give standard reseller contract? Still in works
- One key concept
- Have clients who are resellers
- Have a concept of a reseller and an end user
- They will have different pricing
- Can they sell the data and would they need to report whenever they used it?
- Need to know how big a data is, and how much they want to resell it.
- From Brian
- Could you do look alikes?
- May be a good idea
- Can set up the Snowflake installation process
2. Overview of Audience Acuity’s Snowflake Environment (10 min)
- Overview of the consumer data store (scope, refresh cycles, structure)
- Current Snowflake setup: data shares, secure views, usage controls
3. Technical Approach to Data Access (15 min)
- Snowflake data sharing options: direct shares, reader accounts, secure data products
- Recommended approach for BettrData’s marketplace
- Usage tracking, query performance, and scalability
4. Usage Controls & Commercial Guardrails (10 min)
- Licensing and usage terms for BettrData’s end customers
- Cost management strategies (compute, storage, data egress)
- Other potential AA data sources for future sharing
5. Next Steps & Action Items (5 min)
- Define technical proof of concept or pilot
- Assign follow-up owners
- Outline next meeting or checkpoint