Alesco · Consumer

Catalog Updated

October 3, 2026

Documentation

Source Reviewed

Field Dictionary

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Fields

327

Provider

Alesco

Source ID

691c9616a4486e0016c54116

Summary

Consumer audience dataset with broad household and individual attributes spanning demographics, age presence, interests, purchase propensities, financial indicators, charitable giving, address quality, and geographic markers. Field evidence suggests it supports direct marketing, audience segmentation, and prospecting use cases.

Theme

Consumer & Lifestyle

Value Options

711

🧭

At a Glance

327 fields · 711 configured value options · 15 source categories

Provider: Alesco

Documentation: Source Reviewed — reviewed in the source catalog; not a guarantee of record accuracy.

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Field Index · 327 attributes

Field	Column Name	Category	Input Type	Value Options
Age 00 02 Female	AGE_00_02_FEMALE	Age	Multi Select	1
Age 00 02 Male	AGE_00_02_MALE	Age	Multi Select	1
Age 00 02 Unknown Gender	AGE_00_02_UNKNOWN_GENDER	Age	Multi Select	1
Age 03 05 Female	AGE_03_05_FEMALE	Age	Multi Select	1
Age 03 05 Male	AGE_03_05_MALE	Age	Multi Select	1
Age 03 05 Unknown Gender	AGE_03_05_UNKNOWN_GENDER	Age	Multi Select	1
Age 06 10 Female	AGE_06_10_FEMALE	Age	Multi Select	1
Age 06 10 Male	AGE_06_10_MALE	Age	Multi Select	1
Age 06 10 Unknown Gender	AGE_06_10_UNKNOWN_GENDER	Age	Multi Select	1
Age 11 15 Female	AGE_11_15_FEMALE	Age	Multi Select	1
Age 11 15 Male	AGE_11_15_MALE	Age	Multi Select	1
Age 11 15 Unknown Gender	AGE_11_15_UNKNOWN_GENDER	Age	Multi Select	1
Age 16 17 Female	AGE_16_17_FEMALE	Age	Multi Select	1
Age 16 17 Male	AGE_16_17_MALE	Age	Multi Select	1
Age 16 17 Unknown Gender	AGE_16_17_UNKNOWN_GENDER	Age	Multi Select	1
Date Of Birth Year	DATE_OF_BIRTH_YEAR	Age	Number Range	0
Last Seen Date	LAST_SEEN_DATE	General	Date Range	0
Most Recent Lender Code	MOST_RECENT_LENDER_CODE	General	Number Range	0
Most Recent Mortgage Amount	MOST_RECENT_MORTGAGE_AMOUNT	General	Number Range	0
Most Recent Mortgage Date	MOST_RECENT_MORTGAGE_DATE	General	Number Range	0
Most Recent Mortgage Interest Rate	MOST_RECENT_MORTGAGE_INTEREST_RATE	General	Number Range	0
Purchase 1st Mortgage Amount	PURCHASE_1ST_MORTGAGE_AMOUNT	General	Number Range	0
Purchase 1st Mortgage Interest Rate	PURCHASE_1ST_MORTGAGE_INTEREST_RATE	General	Number Range	0
Purchase 2nd Mortgage Amount	PURCHASE_2ND_MORTGAGE_AMOUNT	General	Number Range	0
Purchase 2nd Mortgage Interest Rate	PURCHASE_2ND_MORTGAGE_INTEREST_RATE	General	Number Range	0
Purchase Date (ccyymmdd)	PURCHASE_DATE_CCYYMMDD	General	Number Range	0
Purchase Lender Code	PURCHASE_LENDER_CODE	General	Number Range	0
Purchase Mortgage Date	PURCHASE_MORTGAGE_DATE	General	Number Range	0
Purchase Price	PURCHASE_PRICE	General	Number Range	0
Second Most Recent Lender Code	SECOND_MOST_RECENT_LENDER_CODE	General	Number Range	0
Second Most Recent Lender Name	SECOND_MOST_RECENT_LENDER_NAME	General	Multi Select	61
Second Most Recent Mortgage Amount	SECOND_MOST_RECENT_MORTGAGE_AMOUNT	General	Number Range	0
Second Most Recent Mortgage Date	SECOND_MOST_RECENT_MORTGAGE_DATE	General	Number Range	0
Second Most Recent Mortgage Interest Rate	SECOND_MOST_RECENT_MORTGAGE_INTEREST_RATE	General	Number Range	0
Religion	RELIGION	Religion	Multi Select	12
Business Email Flag	BUSINESS_EMAIL_FLAG	Profession	Multi Select	2
Business Owner	BUSINESS_OWNER	Profession	Multi Select	10
Occupation	OCCUPATION	Profession	Multi Select	21
Occupation Detail	OCCUPATION_DETAIL	Profession	Multi Select	76
Small Office Home Office	SMALL_OFFICE_HOME_OFFICE	Profession	Yes / No	0
Working Women In Household	WORKING_WOMEN_IN_HOUSEHOLD	Profession	Yes / No	0
Main Carrier	MAIN_CARRIER	Phone	Multi Select	20
Phone Match Type	PHONE_MATCH_TYPE	Phone	Multi Select	2
Phone Present	PHONE_PRESENT	Phone	Multi Select	2
Air Conditioning	AIR_CONDITIONING	Home	Multi Select	12
Dwelling Type	DWELLING_TYPE	Home	Multi Select	2
Fuel	FUEL	Home	Multi Select	4
Home Market Value	HOME_MARKET_VALUE	Home	Multi Select	19
Home Owner Renter	HOME_OWNER_RENTER	Home	Multi Select	2
Most Recent Mortgage Interest Rate Type	MOST_RECENT_MORTGAGE_INTEREST_RATE_TYPE	Home	Multi Select	2
Most Recent Mortgage Loan Type Code	MOST_RECENT_MORTGAGE_LOAN_TYPE_CODE	Home	Multi Select	7
Pool	POOL	Home	Multi Select	2
Purchase 1st Mortgage Interest Rate Type	PURCHASE_1ST_MORTGAGE_INTEREST_RATE_TYPE	Home	Multi Select	2
Purchase 1st Mortgage Loan Type Code	PURCHASE_1ST_MORTGAGE_LOAN_TYPE_CODE	Home	Multi Select	7
Purchase 2nd Mortgage Loan Type Code	PURCHASE_2ND_MORTGAGE_LOAN_TYPE_CODE	Home	Multi Select	7
Sales Transaction Code	SALES_TRANSACTION_CODE	Home	Multi Select	4
Second Most Recent Mortgage Interest Rate Type	SECOND_MOST_RECENT_MORTGAGE_INTEREST_RATE_TYPE	Home	Multi Select	2
Second Most Recent Mortgage Loan Type Code	SECOND_MOST_RECENT_MORTGAGE_LOAN_TYPE_CODE	Home	Multi Select	7
Sewer	SEWER	Home	Multi Select	4
Water	WATER	Home	Multi Select	4
Home Value Assessed	HOME_VALUE_ASSESSED	Home	Number Range	0
Length of Residence (years)	LENGTH_OF_RESIDENCE	Home	Number Range	0
Year Built	YEAR_BUILT	Home	Number Range	0
Address Type Indicator	ADDRESS_TYPE_INDICATOR	Geographic	Multi Select	5
State	STATE	Geographic	Multi Select	51
Time Zone	TIME_ZONE	Geographic	Multi Select	5
Census Block Group	CENSUS_BLOCK_GROUP	Geographic	Number Range	0
Census Tract	CENSUS_TRACT	Geographic	Number Range	0
Delivery Point Bar Code	DELIVERY_POINT_BAR_CODE	Geographic	Number Range	0
Fips County Code	FIPS_COUNTY_CODE	Geographic	Number Range	0
Fips State Code	FIPS_STATE_CODE	Geographic	Number Range	0
CBSA Code	CBSA_CODE	Geographic	Multiple Text Values	0
City	CITY	Geographic	Multiple Text Values	0
County Name	COUNTY_NAME	Geographic	Multiple Text Values	0
MSA Code	MSA_CODE	Geographic	Multiple Text Values	0
Scf Code	SCF_CODE	Geographic	Multiple Text Values	0
Zip4	ZIP4	Geographic	Multiple Text Values	0
Zip5	ZIP5	Geographic	Multiple Text Values	0
Credit Rating	CREDIT_RATING	Financial	Multi Select	8
Income Estimated Household	INCOME_ESTIMATED_HOUSEHOLD	Financial	Multi Select	19
Net Worth	NET_WORTH	Financial	Multi Select	13
Investment Properties Owned	INVESTMENT_PROPERTIES_OWNED	Financial	Number Range	0
Loan To Value NNN	LOAN_TO_VALUE_NNN	Financial	Number Range	0
Active Investor	ACTIVE_INVESTOR	Financial	Yes / No	0
American Express Gold	AMERICAN_EXPRESS_GOLD	Financial	Yes / No	0
American Express Regular	AMERICAN_EXPRESS_REGULAR	Financial	Yes / No	0
Bank Card Holder	BANK_CARD_HOLDER	Financial	Yes / No	0
Checking Account	CHECKING_ACCOUNT	Financial	Yes / No	0
Credit Card Other	CREDIT_CARD_OTHER	Financial	Yes / No	0
Department Store Gold Card	DEPARTMENT_STORE_GOLD_CARD	Financial	Yes / No	0
Discover Gold	DISCOVER_GOLD	Financial	Yes / No	0
Discover Regular	DISCOVER_REGULAR	Financial	Yes / No	0
Frequent Credit Card User	FREQUENT_CREDIT_CARD_USER	Financial	Yes / No	0
Gas Department Retail Card	GAS_DEPARTMENT_RETAIL_CARD	Financial	Yes / No	0
Mastercard Gold	MASTERCARD_GOLD	Financial	Yes / No	0
Mastercard Regular	MASTERCARD_REGULAR	Financial	Yes / No	0
Multiple Lines Of Credit Indicator	MULTIPLE_LINES_OF_CREDIT_INDICATOR	Financial	Yes / No	0
New Credit Card Holder	NEW_CREDIT_CARD_HOLDER	Financial	Yes / No	0
New Credit Line Indicator	NEW_CREDIT_LINE_INDICATOR	Financial	Yes / No	0
Premium Credit Card	PREMIUM_CREDIT_CARD	Financial	Yes / No	0
Retail Card	RETAIL_CARD	Financial	Yes / No	0
Retail Card Premium	RETAIL_CARD_PREMIUM	Financial	Yes / No	0
Savings Cds Retirement Account	SAVINGS_CDS_RETIREMENT_ACCOUNT	Financial	Yes / No	0
Stock And Bond Investor	STOCK_AND_BOND_INVESTOR	Financial	Yes / No	0
Travel And Entertainment Card	TRAVEL_AND_ENTERTAINMENT_CARD	Financial	Yes / No	0
Visa Gold	VISA_GOLD	Financial	Yes / No	0
Visa Regular	VISA_REGULAR	Financial	Yes / No	0
Christian Family Indicator	CHRISTIAN_FAMILY_INDICATOR	Family / Religion	Yes / No	0
Do Not Call	DNC	Family	Multi Select	2
Education	EDUCATION	Family	Multi Select	4
Gender	GENDER	Family	Multi Select	4
Marital Status in the Household	MARITAL_STATUS_IN_THE_HHLD	Family	Multi Select	4
Presence Of Children	PRESENCE_OF_CHILDREN	Family	Multi Select	2
Generations In Household	GENERATIONS_IN_HOUSEHOLD	Family	Number Range	0
Household Size	HOUSEHOLD_SIZE	Family	Number Range	0
Inferred Household Rank	INFERRED_HOUSEHOLD_RANK	Family	Number Range	0
Number Of Adults	NUMBER_OF_ADULTS	Family	Number Range	0
Number Of Children	NUMBER_OF_CHILDREN	Family	Number Range	0
Child Age 0-2 Female	AGE_00_02_FEMALE	Family	Yes / No	0
Child Age 0-2 Male	AGE_00_02_MALE	Family	Yes / No	0
Child Age 0-2 Unknown Gender	AGE_00_02_UNKNOWN_GENDER	Family	Yes / No	0
Child Age 11-15 Female	AGE_11_15_FEMALE	Family	Yes / No	0
Child Age 11-15 Male	AGE_11_15_MALE	Family	Yes / No	0
Child Age 11-15 Unknown Gender	AGE_11_15_UNKNOWN_GENDER	Family	Yes / No	0
Child Age 16-17 Female	AGE_16_17_FEMALE	Family	Yes / No	0
Child Age 16-17 Male	AGE_16_17_MALE	Family	Yes / No	0
Child Age 16-17 Unknown Gender	AGE_16_17_UNKNOWN_GENDER	Family	Yes / No	0
Child Age 3-5 Female	AGE_03_05_FEMALE	Family	Yes / No	0
Child Age 3-5 Male	AGE_03_05_MALE	Family	Yes / No	0
Child Age 3-5 Unknown Gender	AGE_03_05_UNKNOWN_GENDER	Family	Yes / No	0
Child Age 6-10 Female	AGE_06_10_FEMALE	Family	Yes / No	0
Child Age 6-10 Male	AGE_06_10_MALE	Family	Yes / No	0
Child Age 6-10 Unknown Gender	AGE_06_10_UNKNOWN_GENDER	Family	Yes / No	0
Grandparent Indicator	GRANDPARENT_INDICATOR	Family	Yes / No	0
School Age Children	SCHOOL_AGE_CHILDREN	Family	Yes / No	0
Senior Present	SENIOR_PRESENT	Family	Yes / No	0
Single Parent Flag	SINGLE_PARENT_FLAG	Family	Yes / No	0
Young Adult Present	YOUNG_ADULT_PRESENT	Family	Yes / No	0
Young Children In Household	YOUNG_CHILDREN_IN_HOUSEHOLD	Family	Yes / No	0
Assimilation Codes	ASSIMILATION_CODES	Ethnicity & Language	Multi Select	4
Ethnic Code	ETHNIC_CODE	Ethnicity & Language	Multi Select	156
Ethnic Confidence	ETHNIC_CONFIDENCE	Ethnicity & Language	Multi Select	4
Ethnic Group	ETHNIC_GROUP	Ethnicity & Language	Multi Select	14
Hispanic Country Code	HISPANIC_COUNTRY_CODE	Ethnicity & Language	Multi Select	21
Language	LANGUAGE	Ethnicity & Language	Multi Select	77
Active Living Enthusiasts	ACTIVE_LIVING_ENTHUSIASTS	Enthusiasts	Yes / No	0
Antiques Enthusiast	ANTIQUES_ENTHUSIAST	Enthusiasts	Yes / No	0
Art Enthusiast	ART_ENTHUSIAST	Enthusiasts	Yes / No	0
Astronomy Interest	ASTRONOMY_INTEREST	Enthusiasts	Yes / No	0
At Home Enthusiasts	AT_HOME_ENTHUSIASTS	Enthusiasts	Yes / No	0
Audio Book Interest	AUDIO_BOOK_INTEREST	Enthusiasts	Yes / No	0
Auto Racing Enthusiast	AUTO_RACING_ENTHUSIAST	Enthusiasts	Yes / No	0
Automotive Work Enthusiast	AUTOMOTIVE_WORK_ENTHUSIAST	Enthusiasts	Yes / No	0
Aviation Enthusiast	AVIATION_ENTHUSIAST	Enthusiasts	Yes / No	0
Avid Collector	AVID_COLLECTOR	Enthusiasts	Yes / No	0
Avid Fisher	AVID_FISHER	Enthusiasts	Yes / No	0
Avid Hunter	AVID_HUNTER	Enthusiasts	Yes / No	0
Avid Walker	AVID_WALKER	Enthusiasts	Yes / No	0
Baseball Enthusiast	BASEBALL_ENTHUSIAST	Enthusiasts	Yes / No	0
Basketball Enthusiast	BASKETBALL_ENTHUSIAST	Enthusiasts	Yes / No	0
Bicycling Enthusiast	BICYCLING_ENTHUSIAST	Enthusiasts	Yes / No	0
Bird Enthusiasts	BIRD_ENTHUSIASTS	Enthusiasts	Yes / No	0
Boating Enthusiast	BOATING_ENTHUSIAST	Enthusiasts	Yes / No	0
Business Opportunity Seeker	BUSINESS_OPPORTUNITY_SEEKER	Enthusiasts	Yes / No	0
Camping Enthusiast	CAMPING_ENTHUSIAST	Enthusiasts	Yes / No	0
Career Minded	CAREER_MINDED	Enthusiasts	Yes / No	0
Casino Gambler	CASINO_GAMBLER	Enthusiasts	Yes / No	0
Cat Present In Household	CAT_PRESENT_IN_HOUSEHOLD	Enthusiasts	Yes / No	0
Charitable Donors	CHARITABLE_DONORS	Enthusiasts	Yes / No	0
Children Magazine Subscriber	CHILDREN_MAGAZINE_SUBSCRIBER	Enthusiasts	Yes / No	0
Children Product Cluster Code	CHILDREN_PRODUCT_CLUSTER_CODE	Enthusiasts	Yes / No	0
Coin Enthusiast	COIN_ENTHUSIAST	Enthusiasts	Yes / No	0
Collectible Cluster	COLLECTIBLE_CLUSTER	Enthusiasts	Yes / No	0
Computer Games	COMPUTER_GAMES	Enthusiasts	Yes / No	0
Computer Owner	COMPUTER_OWNER	Enthusiasts	Yes / No	0
Continuing Education Interest	CONTINUING_EDUCATION_INTEREST	Enthusiasts	Yes / No	0
Cooking And Food Cluster	COOKING_AND_FOOD_CLUSTER	Enthusiasts	Yes / No	0
Cooking Enthusiast	COOKING_ENTHUSIAST	Enthusiasts	Yes / No	0
Craft Enthusiast	CRAFT_ENTHUSIAST	Enthusiasts	Yes / No	0
Crossword Puzzle Player	CROSSWORD_PUZZLE_PLAYER	Enthusiasts	Yes / No	0
Cruise Vacation Interest	CRUISE_VACATION_INTEREST	Enthusiasts	Yes / No	0
Cultural Arts Enthusiasts	CULTURAL_ARTS_ENTHUSIASTS	Enthusiasts	Yes / No	0
Dieting Interest	DIETING_INTEREST	Enthusiasts	Yes / No	0
Discount Shopper	DISCOUNT_SHOPPER	Enthusiasts	Yes / No	0
Do It Yourselfer	DO_IT_YOURSELFER	Enthusiasts	Yes / No	0
Dog Present In Household	DOG_PRESENT_IN_HOUSEHOLD	Enthusiasts	Yes / No	0
Exercise Class Enthusiast	EXERCISE_CLASS_ENTHUSIAST	Enthusiasts	Yes / No	0
Financial Publications Reader	FINANCIAL_PUBLICATIONS_READER	Enthusiasts	Yes / No	0
Fine Arts Enthusiast	FINE_ARTS_ENTHUSIAST	Enthusiasts	Yes / No	0
Football Enthusiast	FOOTBALL_ENTHUSIAST	Enthusiasts	Yes / No	0
Game Player	GAME_PLAYER	Enthusiasts	Yes / No	0
Gardening Enthusiast	GARDENING_ENTHUSIAST	Enthusiasts	Yes / No	0
Golf Enthusiast	GOLF_ENTHUSIAST	Enthusiasts	Yes / No	0
Hands On Enthusiasts	HANDS_ON_ENTHUSIASTS	Enthusiasts	Yes / No	0
Healthy Living Enthusiast	HEALTHY_LIVING_ENTHUSIAST	Enthusiasts	Yes / No	0
High Tech Early Adopters	HIGH_TECH_EARLY_ADOPTERS	Enthusiasts	Yes / No	0
History Or Military Buff	HISTORY_OR_MILITARY_BUFF	Enthusiasts	Yes / No	0
Hockey Enthusiast	HOCKEY_ENTHUSIAST	Enthusiasts	Yes / No	0
Home Improvement	HOME_IMPROVEMENT	Enthusiasts	Yes / No	0
Home Theater	HOME_THEATER	Enthusiasts	Yes / No	0
Horseback Riding Interest	HORSEBACK_RIDING_INTEREST	Enthusiasts	Yes / No	0
Interest In Collectibles	INTEREST_IN_COLLECTIBLES	Enthusiasts	Yes / No	0
Interest In Travel	INTEREST_IN_TRAVEL	Enthusiasts	Yes / No	0
International Investor	INTERNATIONAL_INVESTOR	Enthusiasts	Yes / No	0
Jewelry Buyer	JEWELRY_BUYER	Enthusiasts	Yes / No	0
Knitting Sewing Enthusiast	KNITTING_SEWING_ENTHUSIAST	Enthusiasts	Yes / No	0
Lp Or Cd Music Collector	LP_OR_CD_MUSIC_COLLECTOR	Enthusiasts	Yes / No	0
Luxury Lifestyle Enthusiasts	LUXURY_LIFESTYLE_ENTHUSIASTS	Enthusiasts	Yes / No	0
Magazine Reader	MAGAZINE_READER	Enthusiasts	Yes / No	0
Magazine Subscriber	MAGAZINE_SUBSCRIBER	Enthusiasts	Yes / No	0
Mail Order Responder	MAIL_ORDER_RESPONDER	Enthusiasts	Yes / No	0
Military Enthusiast	MILITARY_ENTHUSIAST	Enthusiasts	Yes / No	0
Motorcycling Enthusiast	MOTORCYCLING_ENTHUSIAST	Enthusiasts	Yes / No	0
Movie And Music Cluster	MOVIE_AND_MUSIC_CLUSTER	Enthusiasts	Yes / No	0
Movie Collector	MOVIE_COLLECTOR	Enthusiasts	Yes / No	0
Mp3 Player	MP3_PLAYER	Enthusiasts	Yes / No	0
Music Enthusiast	MUSIC_ENTHUSIAST	Enthusiasts	Yes / No	0
Musical Instrument In Household	MUSICAL_INSTRUMENT_IN_HOUSEHOLD	Enthusiasts	Yes / No	0
Nascar Enthusiast	NASCAR_ENTHUSIAST	Enthusiasts	Yes / No	0
Online Education Interest	ONLINE_EDUCATION_INTEREST	Enthusiasts	Yes / No	0
Other Pet In Household	OTHER_PET_IN_HOUSEHOLD	Enthusiasts	Yes / No	0
Pet In Household	PET_IN_HOUSEHOLD	Enthusiasts	Yes / No	0
Photography Enthusiast	PHOTOGRAPHY_ENTHUSIAST	Enthusiasts	Yes / No	0
Photography Equipment Buyer	PHOTOGRAPHY_EQUIPMENT_BUYER	Enthusiasts	Yes / No	0
Politicial Interest	POLITICIAL_INTEREST	Enthusiasts	Yes / No	0
Reading Interest	READING_INTEREST	Enthusiasts	Yes / No	0
Real Estate Investor	REAL_ESTATE_INVESTOR	Enthusiasts	Yes / No	0
Religious Household	RELIGIOUS_HOUSEHOLD	Enthusiasts	Yes / No	0
Religious Reading Interest	RELIGIOUS_READING_INTEREST	Enthusiasts	Yes / No	0
Running Enthusiast	RUNNING_ENTHUSIAST	Enthusiasts	Yes / No	0
Satellite Dish Present	SATELLITE_DISH_PRESENT	Enthusiasts	Yes / No	0
Science Fiction Reading Interest	SCIENCE_FICTION_READING_INTEREST	Enthusiasts	Yes / No	0
Scuba Diving Enthusiast	SCUBA_DIVING_ENTHUSIAST	Enthusiasts	Yes / No	0
Self Improvement Enthusiast	SELF_IMPROVEMENT_ENTHUSIAST	Enthusiasts	Yes / No	0
Skiing Snowboarding Enthusiast	SKIING_SNOWBOARDING_ENTHUSIAST	Enthusiasts	Yes / No	0
Smoker	SMOKER	Enthusiasts	Yes / No	0
Soccer Enthusiast	SOCCER_ENTHUSIAST	Enthusiasts	Yes / No	0
Sports Fan	SPORTS_FAN	Enthusiasts	Yes / No	0
Stamp Enthusiast	STAMP_ENTHUSIAST	Enthusiasts	Yes / No	0
Surround Sound System	SURROUND_SOUND_SYSTEM	Enthusiasts	Yes / No	0
Sweepstakes Enthusiast	SWEEPSTAKES_ENTHUSIAST	Enthusiasts	Yes / No	0
Swimming Enthusiast	SWIMMING_ENTHUSIAST	Enthusiasts	Yes / No	0
Tennis Enthusiast	TENNIS_ENTHUSIAST	Enthusiasts	Yes / No	0
Theater Enthusiast	THEATER_ENTHUSIAST	Enthusiasts	Yes / No	0
Travels Domestically	TRAVELS_DOMESTICALLY	Enthusiasts	Yes / No	0
Travels Internationally	TRAVELS_INTERNATIONALLY	Enthusiasts	Yes / No	0
Veteran Present	VETERAN_PRESENT	Enthusiasts	Yes / No	0
Video Gamer	VIDEO_GAMER	Enthusiasts	Yes / No	0
Warehouse Club	WAREHOUSE_CLUB	Enthusiasts	Yes / No	0
Wifi Home Network	WIFI_HOME_NETWORK	Enthusiasts	Yes / No	0
Wildlife Donors	WILDLIFE_DONORS	Enthusiasts	Yes / No	0
Wine Enthusiast	WINE_ENTHUSIAST	Enthusiasts	Yes / No	0
Woodworking Enthusiast	WOODWORKING_ENTHUSIAST	Enthusiasts	Yes / No	0
Email Match Type	EMAIL_MATCH_TYPE	Email	Multi Select	2
Email Present	EMAIL_PRESENT	Email	Multi Select	2
Email Use Case	EMAIL_USE_CASE	Email	Multi Select	2
Animal Welfare Donors	ANIMAL_WELFARE_DONORS	Donors	Yes / No	0
Childrens Welfare Donors	CHILDRENS_WELFARE_DONORS	Donors	Yes / No	0
Donors	DONORS	Donors	Yes / No	0
Donors By Mail	DONORS_BY_MAIL	Donors	Yes / No	0
Donors To Community Based Organizations	DONORS_TO_COMMUNITY_BASED_ORGANIZATIONS	Donors	Yes / No	0
Donors To Democratic Causes	DONORS_TO_DEMOCRATIC_CAUSES	Donors	Yes / No	0
Donors To Other Causes	DONORS_TO_OTHER_CAUSES	Donors	Yes / No	0
Donors To Religious Causes	DONORS_TO_RELIGIOUS_CAUSES	Donors	Yes / No	0
Donors To Republican Causes	DONORS_TO_REPUBLICAN_CAUSES	Donors	Yes / No	0
Donors To The Arts	DONORS_TO_THE_ARTS	Donors	Yes / No	0
Donors To Veterans Causes	DONORS_TO_VETERANS_CAUSES	Donors	Yes / No	0
Environmental Donors	ENVIRONMENTAL_DONORS	Donors	Yes / No	0
Humanitarian Donors	HUMANITARIAN_DONORS	Donors	Yes / No	0
Medical Research Donors	MEDICAL_RESEARCH_DONORS	Donors	Yes / No	0
Political Donors	POLITICAL_DONORS	Donors	Yes / No	0
ADDRESS1	ADDRESS1	Demographic	Hidden in Audience Builder	0
ADDRESS2	ADDRESS2	Demographic	Hidden in Audience Builder	0
ADDRESS_ID	ADDRESS_ID	Demographic	Hidden in Audience Builder	0
ADDRESS_LINE	ADDRESS_LINE	Demographic	Hidden in Audience Builder	0
CENSUS_BLOCK	CENSUS_BLOCK	Demographic	Hidden in Audience Builder	0
Opt In Ip	OPT_IN_IP	Demographic	Hidden in Audience Builder	0
LATITUDE	LATITUDE	Demographic	Hidden in Audience Builder	0
LONGITUDE	LONGITUDE	Demographic	Hidden in Audience Builder	0
INDIVIDUAL_ID	PERSISTENT_ID	Demographic	Hidden in Audience Builder	0
Phone	PHONE	Demographic	Hidden in Audience Builder	0
CARRIER_ROUTE	CARRIER_ROUTE	Demographic	Hidden in Audience Builder	0
EMAIL	EMAIL	Demographic	Hidden in Audience Builder	0
FIRST	FIRST	Demographic	Hidden in Audience Builder	0
HOUSEHOLD_ID	HOUSEHOLD_ID	Demographic	Hidden in Audience Builder	0
LAST	LAST	Demographic	Hidden in Audience Builder	0
LINE_TYPE	LINE_TYPE	Demographic	Hidden in Audience Builder	0
MI	MI	Demographic	Hidden in Audience Builder	0
PREFIX	PREFIX	Demographic	Hidden in Audience Builder	0
Art Buyer	ART_BUYER	Buyers	Yes / No	0
Audio Book Buyer	AUDIO_BOOK_BUYER	Buyers	Yes / No	0
Auto Parts Buyer	AUTO_PARTS_BUYER	Buyers	Yes / No	0
Baby Product Buyer	BABY_PRODUCT_BUYER	Buyers	Yes / No	0
Baseball Card Or Sports Memorabilia Buyer	BASEBALL_CARD_OR_SPORTS_MEMORABILIA_BUYER	Buyers	Yes / No	0
Book Buyer	BOOK_BUYER	Buyers	Yes / No	0
Catalog Buyer	CATALOG_BUYER	Buyers	Yes / No	0
Children Product Buyer	CHILDREN_PRODUCT_BUYER	Buyers	Yes / No	0
Clothing Buyer Childrens	CLOTHING_BUYER_CHILDRENS	Buyers	Yes / No	0
Clothing Buyer Mens	CLOTHING_BUYER_MENS	Buyers	Yes / No	0
Clothing Buyer Mens Plus Size	CLOTHING_BUYER_MENS_PLUS_SIZE	Buyers	Yes / No	0
Clothing Buyer Womens	CLOTHING_BUYER_WOMENS	Buyers	Yes / No	0
Clothing Buyer Womens Juniors	CLOTHING_BUYER_WOMENS_JUNIORS	Buyers	Yes / No	0
Clothing Buyer Womens Petite	CLOTHING_BUYER_WOMENS_PETITE	Buyers	Yes / No	0
Clothing Buyer Womens Plus Size	CLOTHING_BUYER_WOMENS_PLUS_SIZE	Buyers	Yes / No	0
Computer Or Accessories Buyer	COMPUTER_OR_ACCESSORIES_BUYER	Buyers	Yes / No	0
Consumer Electronics Buyer	CONSUMER_ELECTRONICS_BUYER	Buyers	Yes / No	0
Cosmetics Buyer	COSMETICS_BUYER	Buyers	Yes / No	0
Furniture Buyer	FURNITURE_BUYER	Buyers	Yes / No	0
Gardening Product Buyer	GARDENING_PRODUCT_BUYER	Buyers	Yes / No	0
Gourmet Cooking Product Buyer	GOURMET_COOKING_PRODUCT_BUYER	Buyers	Yes / No	0
Health Products Buyer	HEALTH_PRODUCTS_BUYER	Buyers	Yes / No	0
Household Products Buyer	HOUSEHOLD_PRODUCTS_BUYER	Buyers	Yes / No	0
Hunting Product Buyer	HUNTING_PRODUCT_BUYER	Buyers	Yes / No	0
Luggage Buyer	LUGGAGE_BUYER	Buyers	Yes / No	0
Mail Order Buyer	MAIL_ORDER_BUYER	Buyers	Yes / No	0
Movie Buyer Or Renter Or Downloader	MOVIE_BUYER_OR_RENTER_OR_DOWNLOADER	Buyers	Yes / No	0
Online Buyer	ONLINE_BUYER	Buyers	Yes / No	0
Organic Food Buyer	ORGANIC_FOOD_BUYER	Buyers	Yes / No	0
Sporting Goods Buyer	SPORTING_GOODS_BUYER	Buyers	Yes / No	0
Toy Buyer	TOY_BUYER	Buyers	Yes / No	0
Vitamin Buyer	VITAMIN_BUYER	Buyers	Yes / No	0
Date Of Birth Day	DATE_OF_BIRTH_DAY	Age	Number Range	0
Date Of Birth Month	DATE_OF_BIRTH_MONTH	Age	Number Range	0
Date of Birth Year	DATE_OF_BIRTH_YEAR	Age	Number Range	0
Exact Age Based Off Dob	EXACT_AGE_BASED_OFF_DOB	Age	Number Range	0
Inferred Age	INFERRED_AGE	Age	Number Range	0
DPV Indicator	DPV_INDICATOR	Address Details	Multi Select	4

About This Dataset

Source entity-level wording: Likely individual and household mixed

Source-described applications: Audience segmentation; Direct mail targeting; Consumer prospecting; Email audience activation

Source-described coverage: Demographics; Interests and hobbies; Retail purchase behavior; Financial indicators; Charitable and political donations; Geography and address attributes

Source-described limitations: Deterministic B2B targeting; Real-time behavioral targeting; Transaction-level purchase analysis; Precisely curated ethnicity or political inference use cases

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Documentation and source details