Alesco · New Mover

Catalog Updated

October 3, 2026

Documentation

Source Reviewed

Field Dictionary

Fields

Provider

Alesco

Source ID

6920d1bc99a921001773d69a

Summary

Audience of likely recent movers with basic geographic filters and contactability indicators.

Theme

Movers & Life Events

Value Options

213

🧭

Audience of likely recent movers with basic geographic filters and contactability indicators.

At a Glance

37 fields · 213 configured value options · 5 source categories

Provider: Alesco

Documentation: Source Reviewed — reviewed in the source catalog; not a guarantee of record accuracy.

Browse Categories

Choose a category or search a field or value label. Select an attribute to explore its details.

Interactive field and value browser

‣

Field Index · 37 attributes

About This Dataset

Source entity-level wording: Household or individual prospect

Source-described applications: New mover acquisition; Local direct marketing; Contactable audience activation

Source-described coverage: New movers; Geography; Contact availability

Source-described limitations: Deterministic identity resolution; Deep demographic profiling; Behavioral audience modeling

‣

Documentation and source details

Field	Column Name	Category	Input Type	Value Options
ZIP5	ZIP5	New Address Details	Multiple Text Values	0
ZIP Radius	ZIP5_RADIUS	New Address Details	ZIP Code Radius	0
ZIP4	ZIP4	New Address Details	Multiple Text Values	0
State	STATE	New Address Details	Multi Select	52
Residential Delivery Indicator	RDI	New Address Details	Multi Select	2
Phone Present Flag	PHONE_PRESENT_FLAG	Contact	Yes / No	0
PHONE	PHONE	PII	Hidden in Audience Builder	0
OLD_ZIP5	OLD_ZIP5	Previous Address Details	Text Search	0
OLD_ZIP4	OLD_ZIP4	Previous Address Details	Text Search	0
OLD_STATE	OLD_STATE	PII	Hidden in Audience Builder	0
OLD_CITY	OLD_CITY	Previous Address Details	Text Search	0
OLD_ADDRESS2	OLD_ADDRESS2	PII	Hidden in Audience Builder	0
OLD_ADDRESS1	OLD_ADDRESS1	PII	Hidden in Audience Builder	0
Individual ID	MATCHCODE_I	PII	Hidden in Audience Builder	0
Household ID	MATCHCODE_H	PII	Hidden in Audience Builder	0
Address ID	MATCHCODE_A	PII	Hidden in Audience Builder	0
LONGITUDE	LONGITUDE	PII	Hidden in Audience Builder	0
LATITUDE	LATITUDE	PII	Hidden in Audience Builder	0
LAST	LAST	PII	Hidden in Audience Builder	0
Houshold Estimated Income	INCOME_ESTIMATED_HOUSEHOLD	Demographic	Multi Select	17
Address/City Radius	GEO_POINT	New Address Details	Address Radius	0
Gender	GENDER	Demographic	Multi Select	2
FIRST	FIRST	PII	Hidden in Audience Builder	0
Email Present Flag	EMAIL_PRESENT_FLAG	Contact	Yes / No	0
EMAIL	EMAIL	PII	Hidden in Audience Builder	0
Education	EDUCATION	Demographic	Multi Select	4
Delivery Point Validation	DPV_MATCH_CODE	New Address Details	Multi Select	3
Do Not Call	DNC	Contact	Multi Select	2
DELIVERY_LINE_2	DELIVERY_LINE_2	PII	Hidden in Audience Builder	0
DELIVERY_LINE_1	DELIVERY_LINE_1	PII	Hidden in Audience Builder	0
City	CITY	New Address Details	Multiple Text Values	0
Age	AGE	Demographic	Range Slider	0
Ethnicity	ETHNIC_CODE	Demographic	Multi Select	131
Residential Street Level Address	RESIDENTIAL_STREET_ADDRESS	New Address Details	Yes / No	0
Move Date	DATE_YYYYMMDD	New Address Details	Date Range	0
Full Name	FULLNAME	PII	Range Slider	0
Zip 9	ZIP9	PII	Number Input	0