Audience Acuity

Catalog Updated

October 3, 2026

Documentation

Source Draft

Field Dictionary

Fields

306

Provider

Audience Acuity

Source ID

6aa96639716e6e08baf66698

Summary

Household-level audience dataset combining detailed vehicle ownership attributes with broad consumer, lifestyle, family, and interest signals. Strongest apparent value is segmenting auto owners by make, model, body type, drivetrain, purchase timing, vehicle age, and likely owner affinities.

Theme

Automotive

Value Options

3327

🧭

At a Glance

306 fields · 3,327 configured value options · 28 source categories

Provider: Audience Acuity (identified from dataset name)

Documentation: Source Draft — source narrative awaiting review.

Browse Categories

Choose a category or search a field or value label. Select an attribute to explore its details.

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Field Index · 306 attributes

Field	Column Name	Category	Input Type	Value Options
Body Sub-Type	BODYSUBTYPE	General	Multi Select	7
Body Type	BODYTYPE	General	Multi Select	12
Class	CLASS	General	Multi Select	4
Doors	DOORS	General	Number Range	0
Drive Type	DRIVETYPE	General	Multi Select	5
Engine Cylinders	ENGINECYLINDERS	General	Number Range	0
Fuel	FUEL	General	Multi Select	6
Gvwrange	GVWRANGE	General	Multi Select	8
Household Id	HOUSEHOLD_ID	General	Number Range	0
Make	MAKE	General	Multi Select	41
Manufacturer	MANUFACTURER	General	Multi Select	16
Manufacturer Based	MANUFACTURERBASED	General	Multi Select	5
Maxpayload	MAXPAYLOAD	General	Number Range	0
Model	MODEL	General	Multi Select	312
Msrp	MSRP	General	Number Range	0
Number Of Vehicles In Household	NUMBER_OF_VEHICLES_IN_HH	General	Number Range	0
Purchase Date	PURCHASEDATE	General	Date Range	0
Purchased New	PURCHASENEW	General	Number Range	0
Size	SIZE	General	Multi Select	4
Style	STYLE	General	Multi Select	475
Transmission Gears	TRANSMISSIONGEARS	General	Number Range	0
Transmission Type	TRANSMISSIONTYPE	General	Multi Select	3
Trim	TRIM	General	Multi Select	270
Validated	VALIDATED	General	Number Range	0
Vechicle Type	VECHICLETYPE	General	Multi Select	4
Vin	VIN	General	Text Search	0
Weight	WEIGHT	General	Multi Select	4
Year	YEAR	General	Number Range	0
Age	AGE	Demographic	Range Slider	0
Antiques	ANTIQUES	Interests / Hobbies	Yes / No	0
Apparel - Accessory Affinity	APPAREL_ACCESSORY_AFFINITY	Interests / Shopping	Multi Select	3
Apparel Affinity	APPAREL_AFFINITY	Interests / Shopping	Multi Select	3
Arts And Crafts	ARTS_AND_CRAFTS	Interests / Hobbies	Yes / No	0
Auto Affinity	AUTO_AFFINITY	Interests / Automotive	Multi Select	3
Auto Parts	AUTO_PARTS	Transactional	Yes / No	0
Auto Racing Affinity	AUTO_RACING_AFFINITY	Interests / Sports	Multi Select	3
Aviation Affinity	AVIATION_AFFINITY	Interests / Hobbies	Multi Select	3
Bargain Hunter Affinity	BARGAIN_HUNTER_AFFINITY	Interests / Shopping	Multi Select	3
Baseball	BASEBALL	Interests / Sports	Yes / No	0
Baseball Affinity	BASEBALL_AFFINITY	Interests / Sports	Multi Select	3
Basketball	BASKETBALL	Interests / Sports	Yes / No	0
Basketball Affinity	BASKETBALL_AFFINITY	Interests / Sports	Multi Select	3
Beauty Affinity	BEAUTY_AFFINITY	Interests / Shopping	Multi Select	3
Bible Affinity	BIBLE_AFFINITY	Interests / Devotional	Multi Select	3
Bird Watching	BIRD_WATCHING	Interests / Great Outdoors	Yes / No	0
Birds Affinity	BIRDS_AFFINITY	Interests / Pets	Multi Select	3
Boating / Sailing	BOATING_SAILING	Interests / Great Outdoors	Yes / No	0
Boating / Sailing Affinity	BOATING_SAILING_AFFINITY	Interests / Great Outdoors	Multi Select	3
Books	BOOKS	Transactional	Yes / No	0
Business Affinity	BUSINESS_AFFINITY	Interests / Business & Finance	Multi Select	3
Camping / Hiking	CAMPING_HIKING	Interests / Great Outdoors	Yes / No	0
Camping Hiking Climbing Affinity	CAMPING_HIKING_CLIMBING_AFFINITY	Interests / Great Outdoors	Multi Select	3
Cars	CARS_INTEREST	Interests / Hobbies	Yes / No	0
Cats Affinity	CAT_AFFINITY	Interests / Pets	Multi Select	3
Cat Owner	CAT_OWNER	Interests / Pets	Yes / No	0
Catalog Affinity	CATALOG_AFFINITY	Interests / Shopping	Multi Select	3
Charity	CHARITY_INTEREST	Interests / Charity	Yes / No	0
Presence Of Children: 0 - 3	CHILD_AGED_0_3_HH	Demographic / Household	Yes / No	0
Presence Of Children: 10 - 12	CHILD_AGED_10_12_HH	Demographic / Household	Yes / No	0
Presence Of Children: 13 - 18	CHILD_AGED_13_18_HH	Demographic / Household	Yes / No	0
Presence Of Children: 4 - 6	CHILD_AGED_4_6_HH	Demographic / Household	Yes / No	0
Presence Of Children: 7- 9	CHILD_AGED_7_9_HH	Demographic / Household	Yes / No	0
Children Present In Household	CHILDREN_HH	Demographic / Household	Yes / No	0
Childrens Products	CHILDRENS_PRODUCTS	Transactional	Yes / No	0
Cigars	CIGARS	Interests / Hobbies	Yes / No	0
Clothing	CLOTHING	Transactional	Yes / No	0
Coins	COINS	Interests / Hobbies	Yes / No	0
Collectibles Affinity	COLLECTIBLES_AFFINITY	Interests / Hobbies	Multi Select	3
College Affinity	COLLEGE_AFFINITY	Interests / Education	Multi Select	3
Computers Affinity	COMPUTERS_AFFINITY	Interests / Hobbies	Multi Select	3
Continuity Program Affinity	CONTINUITY_PROGRAM_AFFINITY	Interests / Shopping	Multi Select	3
Cooking	COOKING	Interests / Hobbies	Yes / No	0
Cooking Affinity	COOKING_AFFINITY	Interests / Hobbies	Multi Select	3
Cosmetics	COSMETICS	Transactional	Yes / No	0
Crafts Affinity	CRAFTS_AFFINITY	Interests / Hobbies	Multi Select	3
Credit Card	CREDIT_CARD	Financial	Yes / No	0
Credit Range	CREDIT_RANGE	Financial	Multi Select	8
Credit Repair Affinity	CREDIT_REPAIR_AFFINITY	Interests / Business & Finance	Multi Select	3
Crochet Affinity	CROCHET_AFFINITY	Interests / Hobbies	Multi Select	3
Culture Arts Affinity	CULTURE_ARTS_AFFINITY	Interests / Arts	Multi Select	3
Validated Data	DATA_NATIONALCONSUMERDATABASE	Activation Requirements	Yes / No	0
Diet Affinity	DIET_AFFINITY	Interests / Health	Multi Select	3
Dieting	DIETING	Interests / Health	Yes / No	0
Diy	DIY	Interests / Hobbies	Yes / No	0
Diy Affinity	DO_IT_YOURSELF_AFFINITY	Interests / Hobbies	Multi Select	3
Dog Affinity	DOG_AFFINITY	Interests / Pets	Multi Select	3
Dog Owner	DOG_OWNER	Interests / Pets	Yes / No	0
Donor Affinity	DONOR_AFFINITY	Interests / Charity	Multi Select	3
Dwelling Type	DWELLING_TYPE	Property	Multi Select	2
Education	EDUCATION	Demographic	Multi Select	7
Education Seekers Affinity	EDUCATION_SEEKERS_AFFINITY	Interests / Education	Multi Select	3
Electronics Affinity	ELECTRONICS_AFFINITY	Interests / Technology & Electronics	Multi Select	3
Entertainment	ENTERTAINMENT_INTEREST	Interests / Entertainment	Yes / No	0
Epicurean	EPICUREAN	Interests / Hobbies	Yes / No	0
Equestrian Affinity	EQUESTRIAN_AFFINITY	Interests / Sports	Multi Select	3
Family Affinity	FAMILY_AFFINITY	Interests / Family	Multi Select	3
Fine Art Collector	FINE_ARTS_COLLECTOR	Interests / Arts	Yes / No	0
Fishing	FISHING	Interests / Great Outdoors	Yes / No	0
Fishing Affinity	FISHING_AFFINITY	Interests / Great Outdoors	Multi Select	3
Fitness	FITNESS	Interests / Health	Yes / No	0
Fitness Affinity	FITNESS_AFFINITY	Interests / Health	Multi Select	3
Football	FOOTBALL	Interests / Sports	Yes / No	0
Football Affinity	FOOTBALL_AFFINITY	Interests / Sports	Multi Select	3
Gambling	GAMBLING	Interests / Hobbies	Yes / No	0
Gambling Affinity	GAMBLING_AFFINITY	Interests / Entertainment	Multi Select	3
Games Affinity	GAMES_AFFINITY	Interests / Entertainment	Multi Select	3
Gardening	GARDENING	Interests / Hobbies	Yes / No	0
Gardening Affinity	GARDENING_AFFINITY	Interests / Hobbies	Multi Select	3
Generation	GENERATION	Demographic	Multi Select	4
Gifts	GIFTS	Transactional	Yes / No	0
Golf	GOLF	Interests / Sports	Yes / No	0
Golf Affinity	GOLF_AFFINITY	Interests / Sports	Multi Select	3
Gourmet Affinity	GOURMET_AFFINITY	Interests / Hobbies	Multi Select	3
Grandparents Affinity	GRANDPARENTS_AFFINITY	Interests / Family	Multi Select	3
Must Have Email	HASEMAIL	Activation Requirements	Yes / No	0
Health Affinity	HEALTH_AFFINITY	Interests / Health	Multi Select	3
Health/Beauty Products	HEALTH_BEAUTY_PRODUCTS	Transactional	Yes / No	0
Healthy Living	HEALTHY_LIVING	Interests / Health	Yes / No	0
High Tech	HEALTHY_LIVING_INTEREST	Interests / Health	Yes / No	0
High Tech Affinity	HIGH_TECH_AFFINITY	Interests / Technology & Electronics	Multi Select	3
Hockey	HOCKEY	Interests / Sports	Yes / No	0
Hockey Affinity	HOCKEY_AFFINITY	Interests / Sports	Multi Select	3
Home Decor	HOME_DECOR	Interests / Hobbies	Yes / No	0
Home Decorating Affinity	HOME_DECORATING_AFFINITY	Interests / Hobbies	Multi Select	3
Home Furnishing	HOME_FURNISHING	Transactional	Yes / No	0
Home Heat Type	HOME_HEAT_TYPE	Property	Multi Select	4
Home Improvement	HOME_IMPROVEMENT	Transactional	Yes / No	0
Home Improvement	HOME_IMPROVEMENT_INTEREST	Interests / Hobbies	Yes / No	0
Home Office Affinity	HOME_OFFICE_AFFINITY	Interests / Business & Finance	Multi Select	3
Home Owner	HOME_OWNER	Property	Multi Select	3
Home Price	HOME_PRICE	Property	Range Slider	0
Home Study	HOME_STUDY	Interests / Education	Yes / No	0
Home Value	HOME_VALUE	Property	Range Slider	0
Humor Affinity	HUMOR_AFFINITY	Interests / Entertainment	Multi Select	3
Hunting	HUNTING	Interests / Great Outdoors	Yes / No	0
Hunting Affinity	HUNTING_AFFINITY	Interests / Great Outdoors	Multi Select	3
Household Income	INCOME_HH	Financial	Multi Select	18
Inspirational Affinity	INSPIRATIONAL_AFFINITY	Interests / Devotional	Multi Select	3
Insurance Affinity	INSURANCE_AFFINITY	Interests / Business & Finance	Multi Select	3
Investor	INVESTMENT_TYPE	Financial	Yes / No	0
Investments	INVESTMENTS	Transactional	Yes / No	0
Jewelry	JEWELRY	Transactional	Yes / No	0
Kids Apparel Affinity	KIDS_APPAREL_AFFINITY	Interests / Shopping	Multi Select	3
Knit Affinity	KNIT_AFFINITY	Interests / Hobbies	Multi Select	3
Knitting	KNITTING_QUILTING_SEWING	Interests / Hobbies	Yes / No	0
Length Of Residence	LENGTH_OF_RESIDENCE	Property	Range Slider	0
Charitable Donor	LIKELY_CHARITABLE_DONOR	Interests / Charity	Yes / No	0
Luxury Life	LUXURY_LIFE	Interests	Yes / No	0
Magazine Subscriber	MAGAZINE_SUBSCRIBER	Interests	Yes / No	0
Marital Status	MARITAL_STATUS	Demographic	Multi Select	2
Mens Apparel Affinity	MENS_APPAREL_AFFINITY	Interests / Shopping	Multi Select	3
Mens Fashion Affinity	MENS_FASHION_AFFINITY	Interests / Shopping	Multi Select	3
Money Making Affinity	MONEY_MAKING_AFFINITY	Interests / Business & Finance	Multi Select	3
Age Of Mortgage	MORTGAGE_AGE	Property	Range Slider	0
Mortgage Amount	MORTGAGE_AMOUNT	Property	Range Slider	0
Mortgage Loan Type	MORTGAGE_LOAN_TYPE	Property	Multi Select	7
Mortgage Refi Age	MORTGAGE_REFI_AGE	Property	Range Slider	0
Mortgage Refi Amount	MORTGAGE_REFI_AMOUNT	Property	Range Slider	0
Mortgage Refi Type	MORTGAGE_REFI_TYPE	Property	Multi Select	2
Motor Racing	MOTOR_RACING	Interests / Sports	Yes / No	0
Motorcycles	MOTORCYCLES	Interests / Automotive	Yes / No	0
Motorcycles Affinity	MOTORCYCLES_AFFINITY	Interests / Automotive	Multi Select	3
Movies	MOVIES	Interests / Entertainment	Yes / No	0
Multilingual	MULTILINGUAL	Demographic	Yes / No	0
Music	MUSIC	Interests / Entertainment	Yes / No	0
Musical Instruments	MUSICAL_INSTRUMENTS	Transactional	Yes / No	0
Nascar	NASCAR	Interests / Sports	Yes / No	0
Needlepoint Affinity	NEEDLEPOINT_AFFINITY	Interests / Hobbies	Multi Select	3
Household Networth	NET_WORTH_HH	Financial	Multi Select	9
Number Of Adults In Hh	NUM_ADULTS_HH	Demographic / Household	Range Slider	0
Number Of Children In Hh	NUM_CHILDREN_HH	Demographic / Household	Range Slider	0
Number Of Generations In Hh	NUM_GENERATIONS_HH	Demographic / Household	Range Slider	0
Number Of People In Hh	NUM_PERSONS_HH	Demographic / Household	Range Slider	0
Occupation Category	OCCUPATION_CATEGORY	Demographic / Occupations	Multi Select	9
Occupation Detail	OCCUPATION_DETAIL	Demographic / Occupations	Multi Select	304
Ocean Affinity	OCEAN_AFFINITY	Interests / Great Outdoors	Multi Select	3
Outdoors	OUTDOORS	Interests / Great Outdoors	Yes / No	0
Outdoors Affinity	OUTDOORS_AFFINITY	Interests / Great Outdoors	Multi Select	3
Outdoors / Hunting	OUTDOORS_HUNTING	Interests / Great Outdoors	Yes / No	0
Owns Investments	OWNS_INVESTMENTS	Financial	Yes / No	0
Owns Stocks Or Bonds	OWNS_STOCKS_AND_BONDS	Financial	Yes / No	0
Personal Finance Affinity	PERSONAL_FINANCE_AFFINITY	Interests / Business & Finance	Multi Select	3
Pet Owner	PET_OWNER	Interests / Pets	Yes / No	0
Pets Affinity	PETS_AFFINITY	Interests / Pets	Multi Select	3
Photography	PHOTOGRAPHY	Interests / Hobbies	Yes / No	0
Photography Affinity	PHOTOGRAPHY_AFFINITY	Interests / Hobbies	Multi Select	3
Plus Size Clothing	PLUS_SIZE_CLOTHING	Transactional	Yes / No	0
Quilt Affinity	QUILT_AFFINITY	Interests / Hobbies	Multi Select	3
Avid Reader	READING_AVID_READER	Interests / Reading	Yes / No	0
Bible Devotional	READING_BIBLE_DEVOTIONAL	Interests / Reading	Yes / No	0
Audiobooks	READING_BOOKS_ON_TAPE	Interests / Reading	Yes / No	0
Childrens	READING_CHILDRENS	Interests / Reading	Yes / No	0
Computer It	READING_COMPUTER_IT	Interests / Reading	Yes / No	0
Cooking Culinary	READING_COOKING_CULINARY	Interests / Reading	Yes / No	0
Country Lifestyle	READING_COUNTRY_LIFESTYLE	Interests / Reading	Yes / No	0
Entertainment	READING_ENTERTAINMENT	Interests / Reading	Yes / No	0
Fashion	READING_FASHION	Interests / Reading	Yes / No	0
Fiction	READING_FICTION	Interests / Reading	Yes / No	0
Finance	READING_FINANCE	Interests / Reading	Yes / No	0
Health Remedies	READING_HEALTH_REMEDIES	Interests / Reading	Yes / No	0
History	READING_HISTORY	Interests / Reading	Yes / No	0
Interior Decorating	READING_INTERIOR_DECORATING	Interests / Reading	Yes / No	0
Magazines	READING_MAGAZINES	Interests / Reading	Yes / No	0
Medical Health	READING_MEDICAL_HEALTH	Interests / Reading	Yes / No	0
Military	READING_MILITARY	Interests / Reading	Yes / No	0
Science Fiction	READING_SCIENCE_FICTION	Interests / Reading	Yes / No	0
Science Technology	READING_SCIENCE_TECHNOLOGY	Interests / Reading	Yes / No	0
Sports	READING_SPORTS	Interests / Reading	Yes / No	0
World News Politics	READING_WORLD_NEWS_POLITICS	Interests / Reading	Yes / No	0
Recent Apparel Purchases	RECENT_APPAREL_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Catalog Purchase	RECENT_CATALOG_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Family Related Purchases	RECENT_FAMILY_RELATED_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Health Purchases	RECENT_HEALTH_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Home Goods/Living Purchases	RECENT_HOME_GOODS_LIVING_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Outdoors Purchases	RECENT_OUTDOORS_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Multi Select	5
Recent Publishing Purchases	RECENT_PUBLISHING_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Womens Fashion Purchases	RECENT_WOMENS_FASHION_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Multi Select	5
Rv	RV	Interests / Automotive	Yes / No	0
Scuba	SCUBA	Interests / Great Outdoors	Yes / No	0
Self Improvement	SELF_IMPROVEMENT	Interests / Hobbies	Yes / No	0
Sewing Affinity	SEWING_AFFINITY	Interests / Hobbies	Multi Select	3
Snow Skiing	SNOW_SKIING	Interests / Sports	Yes / No	0
Snow Skiing Affinity	SNOW_SKIING_AFFINITY	Interests / Sports	Multi Select	3
Soccer	SOCCER	Interests / Sports	Yes / No	0
Soccer Affinity	SOCCER_AFFINITY	Interests / Sports	Multi Select	3
Soho Business	SOHO_BUSINESS	Interests / Business & Finance	Yes / No	0
Sports Memorabilia Collector	SPORTS_MEMORIBILIA_COLLECTOR	Interests / Hobbies	Yes / No	0
Stamps	STAMPS	Interests / Hobbies	Yes / No	0
Sweepstakes Affinity	SWEEPSTAKES_AFFINITY	Interests	Multi Select	3
Teen Affinity	TEEN_AFFINITY	Interests / Family	Multi Select	3
Tennis	TENNIS	Interests / Sports	Yes / No	0
Tennis Affinity	TENNIS_AFFINITY	Interests / Sports	Multi Select	3
Travel Affinity	TRAVEL_AFFINITY	Interests / Travel	Multi Select	3
Travel Cruise Affinity	TRAVEL_CRUISE_AFFINITY	Interests / Travel	Multi Select	3
Travel - Cruises	TRAVEL_CRUISES	Interests / Travel	Yes / No	0
Travel - International	TRAVEL_FOREIGN	Interests / Travel	Yes / No	0
Travel Rv Affinity	TRAVEL_RV_AFFINITY	Interests / Travel	Multi Select	3
Travel Us Affinity	TRAVEL_US_AFFINITY	Interests / Travel	Multi Select	3
Travel - Vacation	TRAVEL_VACATION	Interests / Travel	Yes / No	0
Truck Owner	TRUCK_OWNER	Interests / Automotive	Yes / No	0
Trucks Affinity	TRUCKS_AFFINITY	Interests / Automotive	Multi Select	3
Tv Movies Affinity	TV_MOVIES_AFFINITY	Interests / Entertainment	Multi Select	3
Urbanicity	URBANICITY	Geographic	Multi Select	3
Veteran In Hh	VETERAN_HH	Demographic / Household	Yes / No	0
Walking	WALKING	Interests / Health	Yes / No	0
Wildlife Affinity	WILDLIFE_AFFINITY	Interests / Great Outdoors	Multi Select	3
Womens Apparel Affinity	WOMENS_APPAREL_AFFINITY	Interests / Shopping	Multi Select	3
Womens Fashion Affinity	WOMENS_FASHION_AFFINITY	Interests / Shopping	Multi Select	3
Womens Home Living Affinity	WOMENS_HOME_LIVING_AFFINITY	Interests / Shopping	Multi Select	3
Interest In Woodworking	WOODWORKING	Interests / Hobbies	Yes / No	0
Young Child Affinity	YOUNG_CHILD_AFFINITY	Interests / Family	Multi Select	3
Email Rank1 Domain	EMAIL_RANK1_DOMAIN	Export Only	Text Search	0
Email Rank1 Email	EMAIL_RANK1_EMAIL	Export Only	Text Search	0
Email Rank1 Emailid	EMAIL_RANK1_EMAILID	Export Only	Number Input	0
Email Rank1 Emailoptin	EMAIL_RANK1_EMAILOPTIN	Export Only	Number Input	0
Email Rank1 Emailqualitylevel	EMAIL_RANK1_EMAILQUALITYLEVEL	Export Only	Number Input	0
Email Rank1 Ip	EMAIL_RANK1_IP	Export Only	Text Search	0
Email Rank1 Md5	EMAIL_RANK1_MD5	Export Only	Text Search	0
Email Rank1 Md5 Uc	EMAIL_RANK1_MD5_UC	Export Only	Text Search	0
Email Rank1 Nationalconsumerdatabase	EMAIL_RANK1_NATIONALCONSUMERDATABASE	Export Only	Number Input	0
Email Rank1 Rankorder	EMAIL_RANK1_RANKORDER	Export Only	Number Input	0
Email Rank1 Registerdate	EMAIL_RANK1_REGISTERDATE	Export Only	Date Picker	0
Email Rank1 Sha1	EMAIL_RANK1_SHA1	Export Only	Text Search	0
Email Rank1 Sha1 Uc	EMAIL_RANK1_SHA1_UC	Export Only	Text Search	0
Email Rank1 Sha256	EMAIL_RANK1_SHA256	Export Only	Text Search	0
Email Rank1 Sha256 Uc	EMAIL_RANK1_SHA256_UC	Export Only	Text Search	0
Email Rank1 Updatedate	EMAIL_RANK1_UPDATEDATE	Export Only	Date Picker	0
Email Rank1 Url	EMAIL_RANK1_URL	Export Only	Text Search	0
Landline Rank1 Addeddate	LANDLINE_RANK1__ADDEDDATE	General	Date Picker	0
Landline Rank1 Dnc	LANDLINE_RANK1__DNC	Export Only	Number Input	0
Landline Rank1 Lastseendate	LANDLINE_RANK1__LASTSEENDATE	General	Date Picker	0
Landline Rank1 Mobilecarrier	LANDLINE_RANK1__MOBILECARRIER	Export Only	Text Search	0
Landline Rank1 Nationalconsumerdatabase	LANDLINE_RANK1__NATIONALCONSUMERDATABASE	Export Only	Number Input	0
Landline Rank1 Phone	LANDLINE_RANK1__PHONE	Export Only	Number Input	0
Landline Rank1 Phonequalitylevel	LANDLINE_RANK1__PHONEQUALITYLEVEL	Export Only	Number Input	0
Landline Rank1 Phonetype	LANDLINE_RANK1__PHONETYPE	Export Only	Number Input	0
Landline Rank1 Rankorder	LANDLINE_RANK1__RANKORDER	Export Only	Number Input	0
Landline Rank1 Updatedate	LANDLINE_RANK1__UPDATEDATE	General	Date Picker	0
Landline Rank1 Workphone	LANDLINE_RANK1__WORKPHONE	Export Only	Number Input	0
Mobile Rank1 Addeddate	MOBILE_RANK1_ADDEDDATE	Export Only	Date Picker	0
Mobile Rank1 Dnc	MOBILE_RANK1_DNC	Export Only	Number Input	0
Mobile Rank1 Lastseendate	MOBILE_RANK1_LASTSEENDATE	Export Only	Date Picker	0
Mobile Rank1 Mobilecarrier	MOBILE_RANK1_MOBILECARRIER	Export Only	Text Search	0
Mobile Rank1 Nationalconsumerdatabase	MOBILE_RANK1_NATIONALCONSUMERDATABASE	Export Only	Number Input	0
Mobile Rank1 Phone	MOBILE_RANK1_PHONE	Export Only	Number Input	0
Mobile Rank1 Phonequalitylevel	MOBILE_RANK1_PHONEQUALITYLEVEL	Export Only	Number Input	0
Mobile Rank1 Phonetype	MOBILE_RANK1_PHONETYPE	Export Only	Number Input	0
Mobile Rank1 Rankorder	MOBILE_RANK1_RANKORDER	Export Only	Number Input	0
Mobile Rank1 Updatedate	MOBILE_RANK1_UPDATEDATE	Export Only	Date Picker	0
Mobile Rank1 Workphone	MOBILE_RANK1_WORKPHONE	Export Only	Number Input	0
Address Id	ADDRESS_ID	Identifiers	Number Input	0
City	CITY	Geographic	Text Search	0
Congressional District	CONGRESSIONAL_DISTRICT	Geographic	Multi Select	53
County	COUNTY_NAME	Geographic	Text Search	0
Dma	DMA	Geographic	Multi Select	212
Gender	GENDER	Demographic	Multi Select	2
Must Have Phone	HASPHONE	Activation Requirements	Yes / No	0
Family Id	HOUSEHOLD_ID	Identifiers	Number Input	0
Person Id	ID	Identifiers	Multiple Text Values	0
Msa	MSA	Geographic	Multi Select	303
Scf	SCF	Geographic	Multi Select	895
State	STATE	Geographic	Multi Select	51
Zip	ZIP	Geographic	Text Search	0
Email 1	EMAIL_1	Export Only	Text Search	0
Email 2	EMAIL_2	Export Only	Text Search	0
Email 3	EMAIL_3	Export Only	Text Search	0

About This Dataset

Source entity-level wording: household

Source-described applications: Auto owner audience segmentation; Vehicle make/model targeting; Aftermarket and service marketing

Source-described coverage: Automotive ownership; Vehicle specifications; Purchase recency; Consumer interests; Household demographics

Source-described limitations: Individual-level identity resolution; Verified in-market purchase intent alone; Precise VIN-level activation without further validation

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Documentation and source details

Audience Acuity · Auto

At a Glance

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About This Dataset