Audience Acuity · B2C Signals

Catalog Updated

October 3, 2026

Documentation

Source Draft

Field Dictionary

Fields

293

Provider

Audience Acuity

Source ID

6917cefea4486e0016c537f6

Summary

Broad B2C audience dataset built from recent online signals and household/person-level attributes, supporting interest, lifestyle, demographic, home, financial, and purchase-intent segmentation across many consumer categories.

Theme

Intent & Behavior

Value Options

8815

🧭

At a Glance

293 fields · 8,815 configured value options · 21 source categories

Provider: Audience Acuity

Documentation: Source Draft — source narrative awaiting review.

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Choose a category or search a field or value label. Select an attribute to explore its details.

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Field Index · 293 attributes

Field	Column Name	Category	Input Type	Value Options
Recency (Days)	RECENCY	Online Signals	Range Slider	0
Online Signals	TOPIC_ID	Online Signals	Multi Select	7531
Aerobics	AEROBICS	Interests / Health	Yes / No	0
African American	AFRICAN_AMERICAN_AFFINITY	Interests / Affinities	Multi Select	3
Age	AGE	Demographic	Range Slider	0
American History	AMERICAN_HISTORY_AFFINITY	Interests / Affinities	Multi Select	3
Antiques	ANTIQUES	Interests / Hobbies	Yes / No	0
Apparel - Accessory	APPAREL_ACCESSORY_AFFINITY	Interests / Affinities	Multi Select	3
Apparel	APPAREL_AFFINITY	Interests / Affinities	Multi Select	3
Arts and Crafts	ARTS_AND_CRAFTS	Interests / Hobbies	Yes / No	0
Asian	ASIAN_AFFINITY	Interests / Affinities	Multi Select	3
Auto	AUTO_AFFINITY	Interests / Affinities	Multi Select	3
Auto Parts	AUTO_PARTS	Transactional	Yes / No	0
Auto Racing	AUTO_RACING_AFFINITY	Interests / Affinities	Multi Select	3
Aviation	AVIATION_AFFINITY	Interests / Affinities	Multi Select	3
Bargain Hunter	BARGAIN_HUNTER_AFFINITY	Interests / Affinities	Multi Select	3
Baseball	BASEBALL	Interests / Sports	Yes / No	0
Baseball Fan	BASEBALL_AFFINITY	Interests / Affinities	Multi Select	3
Basketball	BASKETBALL	Interests / Sports	Yes / No	0
Basketball Fan	BASKETBALL_AFFINITY	Interests / Affinities	Multi Select	3
Beauty	BEAUTY_AFFINITY	Interests / Affinities	Multi Select	3
Bible	BIBLE_AFFINITY	Interests / Affinities	Multi Select	3
Bird watching	BIRD_WATCHING	Interests / Great Outdoors	Yes / No	0
Birds	BIRDS_AFFINITY	Interests / Affinities	Multi Select	3
Boating / Sailing	BOATING_SAILING	Interests / Great Outdoors	Yes / No	0
Boating / Sailing Interest	BOATING_SAILING_AFFINITY	Interests / Affinities	Multi Select	3
Books	BOOKS	Transactional	Yes / No	0
Business	BUSINESS_AFFINITY	Interests / Affinities	Multi Select	3
Camping / Hiking	CAMPING_HIKING	Interests / Great Outdoors	Yes / No	0
Camping Hiking Climbing	CAMPING_HIKING_CLIMBING_AFFINITY	Interests / Affinities	Multi Select	3
Cars	CARS_INTEREST	Interests / Hobbies	Yes / No	0
Cats	CAT_AFFINITY	Interests / Affinities	Multi Select	3
Cat Owner	CAT_OWNER	Interests	Yes / No	0
Catalog	CATALOG_AFFINITY	Interests / Affinities	Multi Select	3
Charity	CHARITY_INTEREST	Interests	Yes / No	0
Children 0 - 3	CHILD_AGED_0_3_HH	Demographic / Household / Presence of Children	Yes / No	0
Children 10-12	CHILD_AGED_10_12_HH	Demographic / Household / Presence of Children	Yes / No	0
Children 13 - 18	CHILD_AGED_13_18_HH	Demographic / Household / Presence of Children	Yes / No	0
Children 4-6	CHILD_AGED_4_6_HH	Demographic / Household / Presence of Children	Yes / No	0
Children 7-9	CHILD_AGED_7_9_HH	Demographic / Household / Presence of Children	Yes / No	0
Children Present in Household	CHILDREN_HH	Demographic / Household	Yes / No	0
Childrens Products	CHILDRENS_PRODUCTS	Transactional	Yes / No	0
Cigars	CIGARS	Interests / Hobbies	Yes / No	0
Clothing	CLOTHING	Transactional	Yes / No	0
Coins	COINS	Interests / Hobbies	Yes / No	0
Collectibles	COLLECTIBLES_AFFINITY	Interests / Affinities	Multi Select	3
College	COLLEGE_AFFINITY	Interests / Affinities	Multi Select	3
Computers	COMPUTERS_AFFINITY	Interests / Affinities	Multi Select	3
Continuity Program	CONTINUITY_PROGRAM_AFFINITY	Interests / Affinities	Multi Select	3
Cooking	COOKING	Interests / Hobbies	Yes / No	0
Cooking Hobby	COOKING_AFFINITY	Interests / Affinities	Multi Select	3
Cosmetics	COSMETICS	Transactional	Yes / No	0
Crafts	CRAFTS_AFFINITY	Interests / Affinities	Multi Select	3
Credit Card	CREDIT_CARD	Financial	Yes / No	0
Credit Range	CREDIT_RANGE	Financial	Multi Select	8
Credit Repair	CREDIT_REPAIR_AFFINITY	Interests / Affinities	Multi Select	3
Crochet	CROCHET_AFFINITY	Interests / Affinities	Multi Select	3
Culture Arts	CULTURE_ARTS_AFFINITY	Interests / Affinities	Multi Select	3
Validated Data	DATA_NATIONALCONSUMERDATABASE	Activation Requirements	Yes / No	0
Diet	DIET_AFFINITY	Interests / Affinities	Multi Select	3
Dieting	DIETING	Interests / Health	Yes / No	0
DIY	DIY	Interests / Hobbies	Yes / No	0
Do It Yourself	DO_IT_YOURSELF_AFFINITY	Interests / Affinities	Multi Select	3
Dog	DOG_AFFINITY	Interests / Affinities	Multi Select	3
Dog Owner	DOG_OWNER	Interests	Yes / No	0
Donor	DONOR_AFFINITY	Interests / Affinities	Multi Select	3
Dwelling Type	DWELLING_TYPE	Property	Multi Select	2
Education	EDUCATION	Demographic	Multi Select	7
Education Seekers	EDUCATION_SEEKERS_AFFINITY	Interests / Affinities	Multi Select	3
EGO	EGO_AFFINITY	Interests / Affinities	Multi Select	3
Electronics	ELECTRONICS_AFFINITY	Interests / Affinities	Multi Select	3
Entertainment	ENTERTAINMENT_INTEREST	Interests / Entertainment	Yes / No	0
Epicurean	EPICUREAN	Interests	Yes / No	0
Equestrian	EQUESTRIAN_AFFINITY	Interests / Affinities	Multi Select	3
Family	FAMILY_AFFINITY	Interests / Affinities	Multi Select	3
Collects Fine Arts	FINE_ARTS_COLLECTOR	Interests / Hobbies	Yes / No	0
Fishing	FISHING	Interests / Great Outdoors	Yes / No	0
Fishing Interest	FISHING_AFFINITY	Interests / Affinities	Multi Select	3
Fitness	FITNESS	Interests / Health	Yes / No	0
Fitness Interest	FITNESS_AFFINITY	Interests / Affinities	Multi Select	3
Football	FOOTBALL	Interests / Sports	Yes / No	0
Football Fan	FOOTBALL_AFFINITY	Interests / Affinities	Multi Select	3
Gambling	GAMBLING	Interests / Hobbies	Yes / No	0
Gambling Interest	GAMBLING_AFFINITY	Interests / Affinities	Multi Select	3
Games	GAMES_AFFINITY	Interests / Affinities	Multi Select	3
Gardening	GARDENING	Interests / Great Outdoors	Yes / No	0
Gardening Interest	GARDENING_AFFINITY	Interests / Affinities	Multi Select	3
Generation	GENERATION	Demographic	Multi Select	4
Gifts	GIFTS	Transactional	Yes / No	0
Golf	GOLF	Interests / Sports	Yes / No	0
Golf Interest	GOLF_AFFINITY	Interests / Affinities	Multi Select	3
Gourmet	GOURMET_AFFINITY	Interests / Affinities	Multi Select	3
Grandparents	GRANDPARENTS_AFFINITY	Interests / Affinities	Multi Select	3
Must Have Email	HASEMAIL	Activation Requirements	Yes / No	0
Health	HEALTH_AFFINITY	Interests / Affinities	Multi Select	3
Health / Beauty Products	HEALTH_BEAUTY_PRODUCTS	Transactional	Yes / No	0
Healthy Living	HEALTHY_LIVING	Interests	Yes / No	0
Healthy Living Interest	HEALTHY_LIVING_INTEREST	Interests / Health	Yes / No	0
High Tech	HIGH_TECH_AFFINITY	Interests / Affinities	Multi Select	3
Hispanic	HISPANIC_AFFINITY	Interests / Affinities	Multi Select	3
History Interest	HISTORY_AFFINITY	Interests / Affinities	Multi Select	3
Hockey	HOCKEY	Interests / Sports	Yes / No	0
Hockey Interest	HOCKEY_AFFINITY	Interests / Affinities	Multi Select	3
Home Decor	HOME_DECOR	Interests / Hobbies	Yes / No	0
Home Decorating	HOME_DECORATING_AFFINITY	Interests / Affinities	Multi Select	3
Home Furnishing	HOME_FURNISHING	Transactional	Yes / No	0
Home Heat Type	HOME_HEAT_TYPE	Property	Multi Select	4
Home Improvement	HOME_IMPROVEMENT	Transactional	Yes / No	0
Home Improvement Interest	HOME_IMPROVEMENT_INTEREST	Interests / Hobbies	Yes / No	0
Home Office	HOME_OFFICE_AFFINITY	Interests / Affinities	Multi Select	3
Home Owner	HOME_OWNER	Property	Multi Select	3
Home Price	HOME_PRICE	Property	Range Slider	0
Home Purchased Years Ago	HOME_PURCHASED_YEARS_AGO	Property	Range Slider	0
Home Study	HOME_STUDY	Interests	Yes / No	0
Home Value	HOME_VALUE	Property	Range Slider	0
Humor	HUMOR_AFFINITY	Interests / Affinities	Multi Select	3
Hunting	HUNTING	Interests / Great Outdoors	Yes / No	0
Hunting Interest	HUNTING_AFFINITY	Interests / Affinities	Multi Select	3
Household Income	INCOME_HH	Financial	Multi Select	18
Inspirational	INSPIRATIONAL_AFFINITY	Interests / Affinities	Multi Select	3
Insurance	INSURANCE_AFFINITY	Interests / Affinities	Multi Select	3
Investor	INVESTMENT_TYPE	Financial	Yes / No	0
Investments	INVESTMENTS	Transactional	Yes / No	0
Jewelry	JEWELRY	Transactional	Yes / No	0
Kids Apparel	KIDS_APPAREL_AFFINITY	Interests / Affinities	Multi Select	3
Knit	KNIT_AFFINITY	Interests / Affinities	Multi Select	3
Knitting	KNITTING_QUILTING_SEWING	Interests / Hobbies	Yes / No	0
Language	LANGUAGE	Demographic	Multi Select	1
Length of Residence	LENGTH_OF_RESIDENCE	Property	Range Slider	0
Charitable donor	LIKELY_CHARITABLE_DONOR	Interests	Yes / No	0
Luxury Life	LUXURY_LIFE	Interests	Yes / No	0
Magazine Subscriber	MAGAZINE_SUBSCRIBER	Interests	Yes / No	0
Marital Status	MARITAL_STATUS	Demographic	Multi Select	2
Mens Apparel	MENS_APPAREL_AFFINITY	Interests / Affinities	Multi Select	3
Mens Fashion	MENS_FASHION_AFFINITY	Interests / Affinities	Multi Select	3
Money Making	MONEY_MAKING_AFFINITY	Interests / Affinities	Multi Select	3
Mortgage Age	MORTGAGE_AGE	Property	Range Slider	0
Mortgage Amount	MORTGAGE_AMOUNT	Property	Range Slider	0
Mortgage Loan Type	MORTGAGE_LOAN_TYPE	Property	Multi Select	7
Mortgage Refi Age	MORTGAGE_REFI_AGE	Property	Range Slider	0
Mortgage Refi Amount	MORTGAGE_REFI_AMOUNT	Property	Range Slider	0
Mortgage Refi Type	MORTGAGE_REFI_TYPE	Property	Multi Select	2
Motor Racing	MOTOR_RACING	Interests / Sports	Yes / No	0
Motorcycles	MOTORCYCLES	Interests / Sports	Yes / No	0
Motorcycles Interest	MOTORCYCLES_AFFINITY	Interests / Affinities	Multi Select	3
Movies	MOVIES	Interests / Entertainment	Yes / No	0
Multilingual	MULTILINGUAL	Demographic	Yes / No	0
Music	MUSIC	Interests / Entertainment	Yes / No	0
Musical Instruments	MUSICAL_INSTRUMENTS	Transactional	Yes / No	0
NASCAR	NASCAR	Interests / Sports	Yes / No	0
Needlepoint	NEEDLEPOINT_AFFINITY	Interests / Affinities	Multi Select	3
Household Networth	NET_WORTH_HH	Financial	Multi Select	9
Number of Adults in HH	NUM_ADULTS_HH	Demographic / Household	Range Slider	0
Number of Children in HH	NUM_CHILDREN_HH	Demographic / Household	Range Slider	0
Number of Generations in HH	NUM_GENERATIONS_HH	Demographic / Household	Range Slider	0
Number of People in HH	NUM_PERSONS_HH	Demographic / Household	Range Slider	0
Occupation Category	OCCUPATION_CATEGORY	Demographic / Occupations	Multi Select	9
Occupation Detail	OCCUPATION_DETAIL	Demographic / Occupations	Multi Select	304
Ocean	OCEAN_AFFINITY	Interests / Affinities	Multi Select	3
Outdoors	OUTDOORS	Interests / Great Outdoors	Yes / No	0
Outdoors Interest	OUTDOORS_AFFINITY	Interests / Affinities	Multi Select	3
Outdoors / Hunting	OUTDOORS_HUNTING	Interests / Great Outdoors	Yes / No	0
Owns Investments	OWNS_INVESTMENTS	Financial	Yes / No	0
Owns Stocks or Bonds	OWNS_STOCKS_AND_BONDS	Financial	Yes / No	0
Personal Finance	PERSONAL_FINANCE_AFFINITY	Interests / Affinities	Multi Select	3
Pet Owner	PET_OWNER	Interests	Yes / No	0
Pets	PETS_AFFINITY	Interests / Affinities	Multi Select	3
Photography	PHOTOGRAPHY	Interests / Hobbies	Yes / No	0
Photography Interest	PHOTOGRAPHY_AFFINITY	Interests / Affinities	Multi Select	3
Plus Size Clothing	PLUS_SIZE_CLOTHING	Transactional	Yes / No	0
Quilt	QUILT_AFFINITY	Interests / Affinities	Multi Select	3
Avid Reader	READING_AVID_READER	Interests / Reading	Yes / No	0
Bible Devotional	READING_BIBLE_DEVOTIONAL	Interests / Reading	Yes / No	0
Audiobooks	READING_BOOKS_ON_TAPE	Interests / Reading	Yes / No	0
Childrens	READING_CHILDRENS	Interests / Reading	Yes / No	0
Computer It	READING_COMPUTER_IT	Interests / Reading	Yes / No	0
Cooking Culinary	READING_COOKING_CULINARY	Interests / Reading	Yes / No	0
Country Lifestyle	READING_COUNTRY_LIFESTYLE	Interests / Reading	Yes / No	0
Entertainment Reading	READING_ENTERTAINMENT	Interests / Reading	Yes / No	0
Fashion	READING_FASHION	Interests / Reading	Yes / No	0
Fiction	READING_FICTION	Interests / Reading	Yes / No	0
Finance	READING_FINANCE	Interests / Reading	Yes / No	0
Health Remedies	READING_HEALTH_REMEDIES	Interests / Reading	Yes / No	0
History	READING_HISTORY	Interests / Reading	Yes / No	0
Interior Decorating	READING_INTERIOR_DECORATING	Interests / Reading	Yes / No	0
Magazines	READING_MAGAZINES	Interests / Reading	Yes / No	0
Medical Health	READING_MEDICAL_HEALTH	Interests / Reading	Yes / No	0
Military	READING_MILITARY	Interests / Reading	Yes / No	0
Science Fiction	READING_SCIENCE_FICTION	Interests / Reading	Yes / No	0
Science Technology	READING_SCIENCE_TECHNOLOGY	Interests / Reading	Yes / No	0
Sports	READING_SPORTS	Interests / Reading	Yes / No	0
World News Politics	READING_WORLD_NEWS_POLITICS	Interests / Reading	Yes / No	0
Recent Apparel Purchases ($)	RECENT_APPAREL_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Catalog Purchase ($)	RECENT_CATALOG_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Family Related Purchases ($)	RECENT_FAMILY_RELATED_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Health Purchases ($)	RECENT_HEALTH_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Home Goods/Living Purchases ($)	RECENT_HOME_GOODS_LIVING_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Outdoors Purchases ($)	RECENT_OUTDOORS_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Multi Select	5
Recent Publishing Purchases ($)	RECENT_PUBLISHING_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Range Slider	0
Recent Womens Fashion Purchases ($)	RECENT_WOMENS_FASHION_PURCHASES_TOTAL_DOLLARS	Transactional / Total Dollars Spent	Multi Select	5
Rural	RURAL_AFFINITY	Interests / Affinities	Multi Select	3
RV	RV	Interests / Great Outdoors	Yes / No	0
Science	SCIENCE_AFFINITY	Interests / Affinities	Multi Select	3
Scuba	SCUBA	Interests / Great Outdoors	Yes / No	0
Self Improvement	SELF_IMPROVEMENT	Interests / Hobbies	Yes / No	0
Sewing	SEWING_AFFINITY	Interests / Affinities	Multi Select	3
Snow Skiing	SNOW_SKIING	Interests / Sports	Yes / No	0
Snow Skiing Interest	SNOW_SKIING_AFFINITY	Interests / Affinities	Multi Select	3
Soccer	SOCCER	Interests / Sports	Yes / No	0
Soccer Interest	SOCCER_AFFINITY	Interests / Affinities	Multi Select	3
SOHO Business	SOHO_BUSINESS	Interests	Yes / No	0
Sports Memorabilia Collector	SPORTS_MEMORIBILIA_COLLECTOR	Interests / Hobbies	Yes / No	0
Stamps	STAMPS	Interests / Hobbies	Yes / No	0
Sweepstakes	SWEEPSTAKES_AFFINITY	Interests / Affinities	Multi Select	3
Teen	TEEN_AFFINITY	Interests / Affinities	Multi Select	3
Tennis	TENNIS	Interests / Sports	Yes / No	0
Tennis Interest	TENNIS_AFFINITY	Interests / Affinities	Multi Select	3
Tobacco	TOBACCO_AFFINITY	Interests / Affinities	Multi Select	3
Travel	TRAVEL_AFFINITY	Interests / Affinities	Multi Select	3
Travel Cruise	TRAVEL_CRUISE_AFFINITY	Interests / Affinities	Multi Select	3
Travel - Cruises	TRAVEL_CRUISES	Interests	Yes / No	0
Travel - International	TRAVEL_FOREIGN	Interests	Yes / No	0
Travel RV	TRAVEL_RV_AFFINITY	Interests / Affinities	Multi Select	3
Travel US	TRAVEL_US_AFFINITY	Interests / Affinities	Multi Select	3
Travel - Vacation	TRAVEL_VACATION	Interests	Yes / No	0
Truck Owner	TRUCK_OWNER	Interests	Yes / No	0
Trucks	TRUCKS_AFFINITY	Interests / Affinities	Multi Select	3
TV Movies	TV_MOVIES_AFFINITY	Interests / Affinities	Multi Select	3
Urbanicity	URBANICITY	Geographic	Multi Select	3
Veteran in the household	VETERAN_HH	Demographic / Household	Yes / No	0
Walking	WALKING	Interests / Health	Yes / No	0
Wildlife	WILDLIFE_AFFINITY	Interests / Affinities	Multi Select	3
Womens Apparel	WOMENS_APPAREL_AFFINITY	Interests / Affinities	Multi Select	3
Womens Fashion	WOMENS_FASHION_AFFINITY	Interests / Affinities	Multi Select	3
Womens Home living	WOMENS_HOME_LIVING_AFFINITY	Interests / Affinities	Multi Select	3
Interest In Woodworking	WOODWORKING	Interests / Hobbies	Yes / No	0
Young Child	YOUNG_CHILD_AFFINITY	Interests / Affinities	Multi Select	3
EMAIL_RANK1_DOMAIN	EMAIL_RANK1_DOMAIN	Export Only	Text Search	0
EMAIL_RANK1_EMAIL	EMAIL_RANK1_EMAIL	Export Only	Text Search	0
EMAIL_RANK1_EMAILID	EMAIL_RANK1_EMAILID	Export Only	Number Input	0
EMAIL_RANK1_EMAILOPTIN	EMAIL_RANK1_EMAILOPTIN	Export Only	Number Input	0
EMAIL_RANK1_EMAILQUALITYLEVEL	EMAIL_RANK1_EMAILQUALITYLEVEL	Export Only	Number Input	0
EMAIL_RANK1_IP	EMAIL_RANK1_IP	Export Only	Text Search	0
EMAIL_RANK1_MD5	EMAIL_RANK1_MD5	Export Only	Text Search	0
EMAIL_RANK1_MD5_UC	EMAIL_RANK1_MD5_UC	Export Only	Text Search	0
EMAIL_RANK1_NATIONALCONSUMERDATABASE	EMAIL_RANK1_NATIONALCONSUMERDATABASE	Export Only	Number Input	0
EMAIL_RANK1_RANKORDER	EMAIL_RANK1_RANKORDER	Export Only	Number Input	0
EMAIL_RANK1_REGISTERDATE	EMAIL_RANK1_REGISTERDATE	Export Only	Date Picker	0
EMAIL_RANK1_SHA1	EMAIL_RANK1_SHA1	Export Only	Text Search	0
EMAIL_RANK1_SHA1_UC	EMAIL_RANK1_SHA1_UC	Export Only	Text Search	0
EMAIL_RANK1_SHA256	EMAIL_RANK1_SHA256	Export Only	Text Search	0
EMAIL_RANK1_SHA256_UC	EMAIL_RANK1_SHA256_UC	Export Only	Text Search	0
EMAIL_RANK1_UPDATEDATE	EMAIL_RANK1_UPDATEDATE	Export Only	Date Picker	0
EMAIL_RANK1_URL	EMAIL_RANK1_URL	Export Only	Text Search	0
LANDLINE_RANK1__ADDEDDATE	LANDLINE_RANK1__ADDEDDATE	General	Date Picker	0
LANDLINE_RANK1__DNC	LANDLINE_RANK1__DNC	Export Only	Number Input	0
LANDLINE_RANK1__LASTSEENDATE	LANDLINE_RANK1__LASTSEENDATE	General	Date Picker	0
LANDLINE_RANK1__MOBILECARRIER	LANDLINE_RANK1__MOBILECARRIER	Export Only	Text Search	0
LANDLINE_RANK1__NATIONALCONSUMERDATABASE	LANDLINE_RANK1__NATIONALCONSUMERDATABASE	Export Only	Number Input	0
LANDLINE_RANK1__PHONE	LANDLINE_RANK1__PHONE	Export Only	Number Input	0
LANDLINE_RANK1__PHONEQUALITYLEVEL	LANDLINE_RANK1__PHONEQUALITYLEVEL	Export Only	Number Input	0
LANDLINE_RANK1__PHONETYPE	LANDLINE_RANK1__PHONETYPE	Export Only	Number Input	0
LANDLINE_RANK1__RANKORDER	LANDLINE_RANK1__RANKORDER	Export Only	Number Input	0
LANDLINE_RANK1__UPDATEDATE	LANDLINE_RANK1__UPDATEDATE	General	Date Picker	0
LANDLINE_RANK1__WORKPHONE	LANDLINE_RANK1__WORKPHONE	Export Only	Number Input	0
MOBILE_RANK1_ADDEDDATE	MOBILE_RANK1_ADDEDDATE	Export Only	Date Picker	0
MOBILE_RANK1_DNC	MOBILE_RANK1_DNC	Export Only	Number Input	0
MOBILE_RANK1_LASTSEENDATE	MOBILE_RANK1_LASTSEENDATE	Export Only	Date Picker	0
MOBILE_RANK1_MOBILECARRIER	MOBILE_RANK1_MOBILECARRIER	Export Only	Text Search	0
MOBILE_RANK1_NATIONALCONSUMERDATABASE	MOBILE_RANK1_NATIONALCONSUMERDATABASE	Export Only	Number Input	0
MOBILE_RANK1_PHONE	MOBILE_RANK1_PHONE	Export Only	Number Input	0
MOBILE_RANK1_PHONEQUALITYLEVEL	MOBILE_RANK1_PHONEQUALITYLEVEL	Export Only	Number Input	0
MOBILE_RANK1_PHONETYPE	MOBILE_RANK1_PHONETYPE	Export Only	Number Input	0
MOBILE_RANK1_RANKORDER	MOBILE_RANK1_RANKORDER	Export Only	Number Input	0
MOBILE_RANK1_UPDATEDATE	MOBILE_RANK1_UPDATEDATE	Export Only	Date Picker	0
MOBILE_RANK1_WORKPHONE	MOBILE_RANK1_WORKPHONE	Export Only	Number Input	0
Address Id	ADDRESS_ID	Identifiers	Hidden in Audience Builder	0
City	CITY	Geographic	Text Search	0
Congressional District	CONGRESSIONAL_DISTRICT	Geographic	Multi Select	53
County	COUNTY_NAME	Geographic	Text Search	0
DMA	DMA	Geographic	Multi Select	212
Gender	GENDER	Demographic	Multi Select	2
Must Have Phone	HASPHONE	Activation Requirements	Yes / No	0
Family ID	HOUSEHOLD_ID	Identifiers	Number Input	0
Person ID	ID	Identifiers	Multiple Text Values	0
MSA	MSA	Geographic	Multi Select	303
SCF	SCF	Geographic	Text Search	0
State	STATE	Geographic	Multi Select	51
Zip	ZIP	Geographic	Multiple Text Values	0
Zip Code Radius	ZIP2	Geographic	ZIP Code Radius	0
EMAIL_1	EMAIL_1	Export Only	Text Search	0
EMAIL_2	EMAIL_2	Export Only	Text Search	0
EMAIL_3	EMAIL_3	Export Only	Text Search	0

About This Dataset

Source entity-level wording: Individual or household level audience selection

Source-described applications: Audience targeting; Prospecting and segmentation; Personalized campaign planning

Source-described coverage: Consumer interests; Online intent signals; Demographics; Homeownership and household traits; Financial capacity indicators

Source-described limitations: Deterministic identity verification; Sensitive eligibility decisions; Narrow B2B targeting

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Documentation and source details