Audience Acuity · Behaviors

Catalog Updated

October 3, 2026

Documentation

Schema Overview

Field Dictionary

Fields

354

Provider

Audience Acuity

Source ID

696a53cdb287010017e91ee3

Summary

354 configured fields covering ID, Demographic, Property / Real Estate, Behavior, Food & Drink, Television. Explore the dictionary below for available attributes and selection options.

Theme

Intent & Behavior

Value Options

2890

🧭

354 configured fields covering ID, Demographic, Property / Real Estate, Behavior, Food & Drink, Television. Explore the dictionary below for available attributes and selection options.

At a Glance

354 fields · 2,890 configured value options · 52 source categories

Provider: Audience Acuity (identified from dataset name)

Documentation: Schema Overview — catalog-generated overview of configured fields.

Browse Categories

Choose a category or search a field or value label. Select an attribute to explore its details.

Interactive field and value browser

‣

Field Index · 354 attributes

Field	Column Name	Category	Input Type	Value Options
Address ID	Address Id	Identifiers	Number Input	0
Age	Age	Demographic	Range Slider	0
Age of Mortgage	Mortgage Age	Property	Range Slider	0
Alcoholic Beverages	Alcoholic Beverages	Behavior / Food & Drink	Multi Select	3
Animation TV	Animation Tv	Behavior / Television	Multi Select	1
Antiques	Antiques	Interests / Hobbies	Yes / No	0
Apparel - Accessory Affinity	Apparel Accessory Affinity	Interests / Shopping	Multi Select	3
Apparel Affinity	Apparel Affinity	Interests / Shopping	Multi Select	3
Apparel And Accessories	Apparel And Accessories	Behavior / In-Market	Multi Select	30
Arts And Crafts	Arts And Crafts	Behavior / Interests	Multi Select	49
Arts and Crafts	Arts And Crafts	Interests / Hobbies	Yes / No	0
Audiobooks	Reading Books On Tape	Interests / Reading	Yes / No	0
Auto Affinity	Auto Affinity	Interests / Automotive	Multi Select	3
Auto Parts	Auto Parts	Transactional	Yes / No	0
Auto Racing Affinity	Auto Racing Affinity	Interests / Sports	Multi Select	3
Auto Type	Auto Type	Behavior / Automotive	Multi Select	5
Automotive	Automotive	Behavior / Automotive	Multi Select	3
Aviation Affinity	Aviation Affinity	Interests / Hobbies	Multi Select	3
Avid Reader	Reading Avid Reader	Interests / Reading	Yes / No	0
Bargain Hunter Affinity	Bargain Hunter Affinity	Interests / Shopping	Multi Select	3
Baseball	Baseball	Interests / Sports	Yes / No	0
Baseball Affinity	Baseball Affinity	Interests / Sports	Multi Select	3
Basketball	Basketball	Interests / Sports	Yes / No	0
Basketball Affinity	Basketball Affinity	Interests / Sports	Multi Select	3
Beauty	Beauty	Behavior / Style & Fashion	Multi Select	10
Beauty Affinity	Beauty Affinity	Interests / Shopping	Multi Select	3
Bible Affinity	Bible Affinity	Interests / Devotional	Multi Select	3
Bible Devotional	Reading Bible Devotional	Interests / Reading	Yes / No	0
Bicycles	Bicycles	Behavior / In-Market	Multi Select	5
Bird watching	Bird Watching	Interests / Great Outdoors	Yes / No	0
Birds Affinity	Birds Affinity	Interests / Pets	Multi Select	3
Boating / Sailing	Boating Sailing	Interests / Great Outdoors	Yes / No	0
Boating / Sailing Affinity	Boating Sailing Affinity	Interests / Great Outdoors	Multi Select	3
Boats And Watercrafts	Boats And Watercrafts	Behavior / In-Market	Multi Select	4
Books	Books	Transactional	Yes / No	0
Books And Literature	Books And Literature	Behavior / Books & Literature	Multi Select	1
Brand	Brand	Behavior / Brand	Multi Select	71
Business	Business	Behavior / Business & Finance	Multi Select	1
Business Affinity	Business Affinity	Interests / Business & Finance	Multi Select	3
Business And Finance	Business And Finance	Behavior / Business & Finance	Multi Select	1
Camping / Hiking	Camping Hiking	Interests / Great Outdoors	Yes / No	0
Camping Hiking Climbing Affinity	Camping Hiking Climbing Affinity	Interests / Great Outdoors	Multi Select	3
Careers	Careers	Behavior / Careers	Multi Select	1
Cars	Cars Interest	Interests / Hobbies	Yes / No	0
Cat Owner	Cat Owner	Interests / Pets	Yes / No	0
Catalog Affinity	Catalog Affinity	Interests / Shopping	Multi Select	3
Cats Affinity	Cat Affinity	Interests / Pets	Multi Select	3
Cell Phones And Mobile Carriers	Cell Phones And Mobile Carriers	Behavior / In-Market	Multi Select	8
Charitable donor	Likely Charitable Donor	Interests / Charity	Yes / No	0
Charity	Charity Interest	Interests / Charity	Yes / No	0
Children Present in Household	Children Hh	Demographic / Household	Yes / No	0
Childrens	Reading Childrens	Interests / Reading	Yes / No	0
Childrens Products	Childrens Products	Transactional	Yes / No	0
Cigars	Cigars	Interests / Hobbies	Yes / No	0
City	City	Geographic	Text Search	0
Clothing	Clothing	Transactional	Yes / No	0
Coins	Coins	Interests / Hobbies	Yes / No	0
Collectibles	Collectibles	Behavior / In-Market	Multi Select	4
Collectibles Affinity	Collectibles Affinity	Interests / Hobbies	Multi Select	3
Collecting	Collecting	Behavior / Interests	Multi Select	2
College Affinity	College Affinity	Interests / Education	Multi Select	3
Computer It	Reading Computer It	Interests / Reading	Yes / No	0
Computers	Computers	Behavior / Interests	Multi Select	1
Computers Affinity	Computers Affinity	Interests / Hobbies	Multi Select	3
Congressional District	Congressional District	Geographic	Multi Select	53
Consumer Electronics	Consumer Electronics	Behavior / Technology & Computing	Multi Select	2
Continuity Program Affinity	Continuity Program Affinity	Interests / Shopping	Multi Select	3
Cooking	Cooking	Behavior / Interests	Multi Select	12
Cooking	Cooking	Interests / Hobbies	Yes / No	0
Cooking Affinity	Cooking Affinity	Interests / Hobbies	Multi Select	3
Cooking Culinary	Reading Cooking Culinary	Interests / Reading	Yes / No	0
Cosmetics	Cosmetics	Transactional	Yes / No	0
Country Lifestyle	Reading Country Lifestyle	Interests / Reading	Yes / No	0
County	County Name	Geographic	Text Search	0
Crafts Affinity	Crafts Affinity	Interests / Hobbies	Multi Select	3
Credit Card	Credit Card	Financial	Yes / No	0
Credit Range	Credit Range	Financial	Multi Select	8
Credit Repair Affinity	Credit Repair Affinity	Interests / Business & Finance	Multi Select	3
Crochet Affinity	Crochet Affinity	Interests / Hobbies	Multi Select	3
Culture Arts Affinity	Culture Arts Affinity	Interests / Arts	Multi Select	3
DIY	Diy	Interests / Hobbies	Yes / No	0
DIY Affinity	Do It Yourself Affinity	Interests / Hobbies	Multi Select	3
DMA	Dma	Geographic	Multi Select	212
Diet Affinity	Diet Affinity	Interests / Health	Multi Select	3
Dieting	Dieting	Interests / Health	Yes / No	0
Dog Affinity	Dog Affinity	Interests / Pets	Multi Select	3
Dog Owner	Dog Owner	Interests / Pets	Yes / No	0
Donor Affinity	Donor Affinity	Interests / Charity	Multi Select	3
Dwelling Type	Dwelling Type	Property	Multi Select	2
Education	Education	Behavior / Education	Multi Select	5
Education	Education	Demographic	Multi Select	7
Education And Schools	Education And Schools	Behavior / In-Market	Multi Select	6
Education Seekers Affinity	Education Seekers Affinity	Interests / Education	Multi Select	3
Electronics	Electronics	Behavior / In-Market	Multi Select	14
Electronics Affinity	Electronics Affinity	Interests / Technology & Electronics	Multi Select	3
Entertainment	Reading Entertainment	Interests / Reading	Yes / No	0
Entertainment	Entertainment Interest	Interests / Entertainment	Yes / No	0
Entertainment	Entertainment	Behavior / In-Market	Multi Select	28
Epicurean	Epicurean	Interests / Hobbies	Yes / No	0
Equestrian Affinity	Equestrian Affinity	Interests / Sports	Multi Select	3
Events And Attractions	Events And Attractions	Behavior / Events & Attractions	Multi Select	12
Exercise And Fitness	Exercise And Fitness	Behavior / Interests	Multi Select	5
Family Affinity	Family Affinity	Interests / Family	Multi Select	3
Family ID	Household Id	Identifiers	Number Input	0
Fashion	Reading Fashion	Interests / Reading	Yes / No	0
Fiction	Reading Fiction	Interests / Reading	Yes / No	0
Finance	Reading Finance	Interests / Reading	Yes / No	0
Financial	Financial	Behavior / In-Market	Multi Select	21
Financial Assistance	Financial Assistance	Behavior / Personal Finance	Multi Select	2
Fine Art	Fine Art	Behavior / Fine Art	Multi Select	1
Fine Art Collector	Fine Arts Collector	Interests / Arts	Yes / No	0
Fishing	Fishing	Interests / Great Outdoors	Yes / No	0
Fishing Affinity	Fishing Affinity	Interests / Great Outdoors	Multi Select	3
Fitness	Fitness	Interests / Health	Yes / No	0
Fitness Affinity	Fitness Affinity	Interests / Health	Multi Select	3
Fitness And Exercise	Fitness And Exercise	Behavior / Healthy Living	Multi Select	1
Food And Beverages	Food And Beverages	Behavior / In-Market	Multi Select	35
Food And Drink	Food And Drink	Behavior / Food & Drink	Multi Select	11
Football	Football	Interests / Sports	Yes / No	0
Football Affinity	Football Affinity	Interests / Sports	Multi Select	3
Furniture	Furniture	Behavior / In-Market	Multi Select	14
Gambling	Gambling	Interests / Hobbies	Yes / No	0
Gambling Affinity	Gambling Affinity	Interests / Entertainment	Multi Select	3
Games Affinity	Games Affinity	Interests / Entertainment	Multi Select	3
Games And Puzzles	Games And Puzzles	Behavior / Interests	Multi Select	13
Gardening	Gardening	Interests / Hobbies	Yes / No	0
Gardening Affinity	Gardening Affinity	Interests / Hobbies	Multi Select	3
Gender	Gender	Demographic	Multi Select	2
Generation	Generation	Demographic	Multi Select	4
Gifts	Gifts	Transactional	Yes / No	0
Gifts	Gifts	Behavior / In-Market	Multi Select	5
Golf	Golf	Interests / Sports	Yes / No	0
Golf Affinity	Golf Affinity	Interests / Sports	Multi Select	3
Gourmet Affinity	Gourmet Affinity	Interests / Hobbies	Multi Select	3
Grandparents Affinity	Grandparents Affinity	Interests / Family	Multi Select	3
Health Affinity	Health Affinity	Interests / Health	Multi Select	3
Health Remedies	Reading Health Remedies	Interests / Reading	Yes / No	0
Health/Beauty Products	Health Beauty Products	Transactional	Yes / No	0
Healthy Living	Healthy Living	Interests / Health	Yes / No	0
Healthy Living	Healthy Living	Behavior / Healthy Living	Multi Select	8
High Tech	Healthy Living Interest	Interests / Health	Yes / No	0
High Tech Affinity	High Tech Affinity	Interests / Technology & Electronics	Multi Select	3
History	Reading History	Interests / Reading	Yes / No	0
Hobbies And Interests	Hobbies And Interests	Behavior / Interests	Multi Select	9
Hobbies And Leisure	Hobbies And Leisure	Behavior / Interests	Multi Select	13
Hockey	Hockey	Interests / Sports	Yes / No	0
Hockey Affinity	Hockey Affinity	Interests / Sports	Multi Select	3
Home And Garden	Home And Garden	Behavior / In-Market	Multi Select	45
Home Decor	Home Decor	Interests / Hobbies	Yes / No	0
Home Decorating Affinity	Home Decorating Affinity	Interests / Hobbies	Multi Select	3
Home Furnishing	Home Furnishing	Transactional	Yes / No	0
Home Heat Type	Home Heat Type	Property	Multi Select	4
Home Improvement	Home Improvement	Transactional	Yes / No	0
Home Improvement	Home Improvement Interest	Interests / Hobbies	Yes / No	0
Home Office Affinity	Home Office Affinity	Interests / Business & Finance	Multi Select	3
Home Owner	Home Owner	Property	Multi Select	3
Home Price	Home Price	Property	Range Slider	0
Home Study	Home Study	Interests / Education	Yes / No	0
Home Value	Home Value	Property	Range Slider	0
Household Income	Income Hh	Financial	Multi Select	18
Household Networth	Net Worth Hh	Financial	Multi Select	9
Humor Affinity	Humor Affinity	Interests / Entertainment	Multi Select	3
Hunting	Hunting	Interests / Great Outdoors	Yes / No	0
Hunting Affinity	Hunting Affinity	Interests / Great Outdoors	Multi Select	3
Inspirational Affinity	Inspirational Affinity	Interests / Devotional	Multi Select	3
Insurance Affinity	Insurance Affinity	Interests / Business & Finance	Multi Select	3
Interest In Woodworking	Woodworking	Interests / Hobbies	Yes / No	0
Interior Decorating	Interior Decorating	Behavior / Home & Garden	Multi Select	1
Interior Decorating	Reading Interior Decorating	Interests / Reading	Yes / No	0
Internet And Online Activities	Internet And Online Activities	Behavior / Interests	Multi Select	11
Investments	Investments	Transactional	Yes / No	0
Investor	Investment Type	Financial	Yes / No	0
Jewelry	Jewelry	Transactional	Yes / No	0
Kids Apparel Affinity	Kids Apparel Affinity	Interests / Shopping	Multi Select	3
Knit Affinity	Knit Affinity	Interests / Hobbies	Multi Select	3
Knitting	Knitting Quilting Sewing	Interests / Hobbies	Yes / No	0
Length of Residence	Length Of Residence	Property	Range Slider	0
Lifestyles	Lifestyles	Behavior / Interests	Multi Select	12
Luxury Life	Luxury Life	Interests	Yes / No	0
MSA	Msa	Geographic	Multi Select	303
Magazine Subscriber	Magazine Subscriber	Interests	Yes / No	0
Magazines	Reading Magazines	Interests / Reading	Yes / No	0
Makes	Makes	Behavior / Automotive	Multi Select	20
Marital Status	Marital Status	Demographic	Multi Select	2
Medical Health	Reading Medical Health	Interests / Reading	Yes / No	0
Mens Apparel Affinity	Mens Apparel Affinity	Interests / Shopping	Multi Select	3
Mens Fashion	Mens Fashion	Behavior / Style & Fashion	Multi Select	6
Mens Fashion Affinity	Mens Fashion Affinity	Interests / Shopping	Multi Select	3
Military	Reading Military	Interests / Reading	Yes / No	0
Military Classification	Military Classification	Behavior / Demographic	Multi Select	1
Money Making Affinity	Money Making Affinity	Interests / Business & Finance	Multi Select	3
Mortgage Amount	Mortgage Amount	Property	Range Slider	0
Mortgage Loan Type	Mortgage Loan Type	Property	Multi Select	7
Mortgage Refi Age	Mortgage Refi Age	Property	Range Slider	0
Mortgage Refi Amount	Mortgage Refi Amount	Property	Range Slider	0
Mortgage Refi Type	Mortgage Refi Type	Property	Multi Select	2
Motor Racing	Motor Racing	Interests / Sports	Yes / No	0
Motorcycles	Motorcycles	Interests / Automotive	Yes / No	0
Motorcycles Affinity	Motorcycles Affinity	Interests / Automotive	Multi Select	3
Movies	Movies	Behavior / Movies	Multi Select	12
Movies	Movies	Interests / Entertainment	Yes / No	0
Multilingual	Multilingual	Demographic	Yes / No	0
Music	Music	Interests / Entertainment	Yes / No	0
Music And Audio	Music And Audio	Behavior / Music & Audio	Multi Select	16
Musical Instruments	Musical Instruments	Transactional	Yes / No	0
Must Have Email	Hasemail	Activation Requirements	Yes / No	0
Must Have Phone	Hasphone	Activation Requirements	Yes / No	0
NASCAR	Nascar	Interests / Sports	Yes / No	0
Needlepoint Affinity	Needlepoint Affinity	Interests / Hobbies	Multi Select	3
News	News	Behavior / Interests	Multi Select	12
News And Politics	News And Politics	Behavior / News & Politics	Multi Select	7
Nonalcoholic Beverages	Nonalcoholic Beverages	Behavior / Food & Drink	Multi Select	2
Number of Adults in HH	Num Adults Hh	Demographic / Household	Range Slider	0
Number of Children in HH	Num Children Hh	Demographic / Household	Range Slider	0
Number of Generations in HH	Num Generations Hh	Demographic / Household	Range Slider	0
Number of People in HH	Num Persons Hh	Demographic / Household	Range Slider	0
Occupation Category	Occupation Category	Demographic / Occupations	Multi Select	9
Occupation Detail	Occupation Detail	Demographic / Occupations	Multi Select	304
Ocean Affinity	Ocean Affinity	Interests / Great Outdoors	Multi Select	3
Outdoors	Outdoors	Interests / Great Outdoors	Yes / No	0
Outdoors / Hunting	Outdoors Hunting	Interests / Great Outdoors	Yes / No	0
Outdoors Affinity	Outdoors Affinity	Interests / Great Outdoors	Multi Select	3
Owns Investments	Owns Investments	Financial	Yes / No	0
Owns Stocks or Bonds	Owns Stocks And Bonds	Financial	Yes / No	0
Paranormal Phenomena	Paranormal Phenomena	Behavior / Interests	Multi Select	3
Person ID	Id	Identifiers	Multiple Text Values	0
Personal Care	Personal Care	Behavior / Style & Fashion	Multi Select	3
Personal Celebrations And Life Events	Personal Celebrations And Life Events	Behavior / Events & Attractions	Multi Select	6
Personal Debt	Personal Debt	Behavior / Personal Finance	Multi Select	1
Personal Finance	Personal Finance	Behavior / Personal Finance	Multi Select	2
Personal Finance Affinity	Personal Finance Affinity	Interests / Business & Finance	Multi Select	3
Pet Owner	Pet Owner	Interests / Pets	Yes / No	0
Pets	Pets	Behavior / Interests	Multi Select	13
Pets Affinity	Pets Affinity	Interests / Pets	Multi Select	3
Photography	Photography	Interests / Hobbies	Yes / No	0
Photography Affinity	Photography Affinity	Interests / Hobbies	Multi Select	3
Plus Size Clothing	Plus Size Clothing	Transactional	Yes / No	0
Politics	Politics	Behavior / News & Politics	Multi Select	3
Pop Culture	Pop Culture	Behavior / Pop Culture	Multi Select	1
Presence of Children: 0 - 3	Child Aged 0 3 Hh	Demographic / Household	Yes / No	0
Presence of Children: 10 - 12	Child Aged 10 12 Hh	Demographic / Household	Yes / No	0
Presence of Children: 13 - 18	Child Aged 13 18 Hh	Demographic / Household	Yes / No	0
Presence of Children: 4 - 6	Child Aged 4 6 Hh	Demographic / Household	Yes / No	0
Presence of Children: 7- 9	Child Aged 7 9 Hh	Demographic / Household	Yes / No	0
Quilt Affinity	Quilt Affinity	Interests / Hobbies	Multi Select	3
RV	Rv	Interests / Automotive	Yes / No	0
Real Estate	Real Estate	Behavior / In-Market	Multi Select	16
Recency	Min Recency	Behavior / Recency	Number Input	0
Recent Apparel Purchases	Recent Apparel Purchases Total Dollars	Transactional / Total Dollars Spent	Range Slider	0
Recent Catalog Purchase	Recent Catalog Purchases Total Dollars	Transactional / Total Dollars Spent	Range Slider	0
Recent Family Related Purchases	Recent Family Related Purchases Total Dollars	Transactional / Total Dollars Spent	Range Slider	0
Recent Health Purchases	Recent Health Purchases Total Dollars	Transactional / Total Dollars Spent	Range Slider	0
Recent Home Goods/Living Purchases	Recent Home Goods Living Purchases Total Dollars	Transactional / Total Dollars Spent	Range Slider	0
Recent Outdoors Purchases	Recent Outdoors Purchases Total Dollars	Transactional / Total Dollars Spent	Multi Select	5
Recent Publishing Purchases	Recent Publishing Purchases Total Dollars	Transactional / Total Dollars Spent	Range Slider	0
Recent Womens Fashion Purchases	Recent Womens Fashion Purchases Total Dollars	Transactional / Total Dollars Spent	Multi Select	5
Rock Music	Rock Music	Behavior / Music & Audio	Multi Select	1
SCF	Scf	Geographic	Multi Select	895
SOHO Business	Soho Business	Interests / Business & Finance	Yes / No	0
Science Fiction	Reading Science Fiction	Interests / Reading	Yes / No	0
Science Technology	Reading Science Technology	Interests / Reading	Yes / No	0
Scuba	Scuba	Interests / Great Outdoors	Yes / No	0
Seasonal	Seasonal	Behavior / In-Market	Multi Select	22
Seasonal And Events	Seasonal And Events	Behavior / Interests	Multi Select	10
Self Improvement	Self Improvement	Interests / Hobbies	Yes / No	0
Sewing Affinity	Sewing Affinity	Interests / Hobbies	Multi Select	3
Shopping	Shopping	Behavior / In-Market	Multi Select	17
Snow Skiing	Snow Skiing	Interests / Sports	Yes / No	0
Snow Skiing Affinity	Snow Skiing Affinity	Interests / Sports	Multi Select	3
Soccer	Soccer	Interests / Sports	Yes / No	0
Soccer Affinity	Soccer Affinity	Interests / Sports	Multi Select	3
Society	Society	Behavior / News & Politics	Multi Select	3
Sporting Goods	Sporting Goods	Behavior / In-Market	Multi Select	23
Sports	Reading Sports	Interests / Reading	Yes / No	0
Sports Memorabilia Collector	Sports Memoribilia Collector	Interests / Hobbies	Yes / No	0
Stamps	Stamps	Interests / Hobbies	Yes / No	0
State	State	Geographic	Multi Select	51
Style And Fashion	Style And Fashion	Behavior / Style & Fashion	Multi Select	8
Sweepstakes Affinity	Sweepstakes Affinity	Interests	Multi Select	3
TV Movies Affinity	Tv Movies Affinity	Interests / Entertainment	Multi Select	3
Technology And Computing	Technology And Computing	Behavior / Technology & Computing	Multi Select	1
Teen Affinity	Teen Affinity	Interests / Family	Multi Select	3
Television	Television	Behavior / Television	Multi Select	6
Tennis	Tennis	Interests / Sports	Yes / No	0
Tennis Affinity	Tennis Affinity	Interests / Sports	Multi Select	3
Travel	Travel	Behavior / In-Market	Multi Select	15
Travel - Cruises	Travel Cruises	Interests / Travel	Yes / No	0
Travel - International	Travel Foreign	Interests / Travel	Yes / No	0
Travel - Vacation	Travel Vacation	Interests / Travel	Yes / No	0
Travel Affinity	Travel Affinity	Interests / Travel	Multi Select	3
Travel Cruise Affinity	Travel Cruise Affinity	Interests / Travel	Multi Select	3
Travel Locations	Travel Locations	Behavior / Travel	Multi Select	1
Travel RV Affinity	Travel Rv Affinity	Interests / Travel	Multi Select	3
Travel Type	Travel Type	Behavior / Travel	Multi Select	1
Travel US Affinity	Travel Us Affinity	Interests / Travel	Multi Select	3
Truck Owner	Truck Owner	Interests / Automotive	Yes / No	0
Trucks Affinity	Trucks Affinity	Interests / Automotive	Multi Select	3
Urbanicity	Urbanicity	Geographic	Multi Select	3
Validated Data	Data Nationalconsumerdatabase	Activation Requirements	Yes / No	0
Veteran in HH	Veteran Hh	Demographic / Household	Yes / No	0
Video Gaming	Video Gaming	Behavior / Video Gaming	Multi Select	1
Walking	Walking	Interests / Health	Yes / No	0
Wellness	Wellness	Behavior / Healthy Living	Multi Select	9
Wildlife Affinity	Wildlife Affinity	Interests / Great Outdoors	Multi Select	3
Womens Apparel Affinity	Womens Apparel Affinity	Interests / Shopping	Multi Select	3
Womens Fashion	Womens Fashion	Behavior / Style & Fashion	Multi Select	5
Womens Fashion Affinity	Womens Fashion Affinity	Interests / Shopping	Multi Select	3
Womens Home Living Affinity	Womens Home Living Affinity	Interests / Shopping	Multi Select	3
World Cuisines	World Cuisines	Behavior / Food & Drink	Multi Select	6
World News Politics	Reading World News Politics	Interests / Reading	Yes / No	0
Young Child Affinity	Young Child Affinity	Interests / Family	Multi Select	3
Zip	Zip	Geographic	Text Search	0
EMAIL_1	Email 1	Export Only	Text Search	0
EMAIL_2	Email 2	Export Only	Text Search	0
EMAIL_3	Email 3	Export Only	Text Search	0
EMAIL_RANK1_DOMAIN	Email Rank1 Domain	Export Only	Text Search	0
EMAIL_RANK1_EMAIL	Email Rank1 Email	Export Only	Text Search	0
EMAIL_RANK1_EMAILID	Email Rank1 Emailid	Export Only	Number Input	0
EMAIL_RANK1_EMAILOPTIN	Email Rank1 Emailoptin	Export Only	Number Input	0
EMAIL_RANK1_EMAILQUALITYLEVEL	Email Rank1 Emailqualitylevel	Export Only	Number Input	0
EMAIL_RANK1_IP	Email Rank1 Ip	Export Only	Text Search	0
EMAIL_RANK1_MD5	Email Rank1 Md5	Export Only	Text Search	0
EMAIL_RANK1_MD5_UC	Email Rank1 Md5 Uc	Export Only	Text Search	0
EMAIL_RANK1_NATIONALCONSUMERDATABASE	Email Rank1 Nationalconsumerdatabase	Export Only	Number Input	0
EMAIL_RANK1_RANKORDER	Email Rank1 Rankorder	Export Only	Number Input	0
EMAIL_RANK1_REGISTERDATE	Email Rank1 Registerdate	Export Only	Date Picker	0
EMAIL_RANK1_SHA1	Email Rank1 Sha1	Export Only	Text Search	0
EMAIL_RANK1_SHA1_UC	Email Rank1 Sha1 Uc	Export Only	Text Search	0
EMAIL_RANK1_SHA256	Email Rank1 Sha256	Export Only	Text Search	0
EMAIL_RANK1_SHA256_UC	Email Rank1 Sha256 Uc	Export Only	Text Search	0
EMAIL_RANK1_UPDATEDATE	Email Rank1 Updatedate	Export Only	Date Picker	0
EMAIL_RANK1_URL	Email Rank1 Url	Export Only	Text Search	0
LANDLINE_RANK1__ADDEDDATE	Landline Rank1 Addeddate	General	Date Picker	0
LANDLINE_RANK1__DNC	Landline Rank1 Dnc	Export Only	Number Input	0
LANDLINE_RANK1__LASTSEENDATE	Landline Rank1 Lastseendate	General	Date Picker	0
LANDLINE_RANK1__MOBILECARRIER	Landline Rank1 Mobilecarrier	Export Only	Text Search	0
LANDLINE_RANK1__NATIONALCONSUMERDATABASE	Landline Rank1 Nationalconsumerdatabase	Export Only	Number Input	0
LANDLINE_RANK1__PHONE	Landline Rank1 Phone	Export Only	Number Input	0
LANDLINE_RANK1__PHONEQUALITYLEVEL	Landline Rank1 Phonequalitylevel	Export Only	Number Input	0
LANDLINE_RANK1__PHONETYPE	Landline Rank1 Phonetype	Export Only	Number Input	0
LANDLINE_RANK1__RANKORDER	Landline Rank1 Rankorder	Export Only	Number Input	0
LANDLINE_RANK1__UPDATEDATE	Landline Rank1 Updatedate	General	Date Picker	0
LANDLINE_RANK1__WORKPHONE	Landline Rank1 Workphone	Export Only	Number Input	0
MOBILE_RANK1_ADDEDDATE	Mobile Rank1 Addeddate	Export Only	Date Picker	0
MOBILE_RANK1_DNC	Mobile Rank1 Dnc	Export Only	Number Input	0
MOBILE_RANK1_LASTSEENDATE	Mobile Rank1 Lastseendate	Export Only	Date Picker	0
MOBILE_RANK1_MOBILECARRIER	Mobile Rank1 Mobilecarrier	Export Only	Text Search	0
MOBILE_RANK1_NATIONALCONSUMERDATABASE	Mobile Rank1 Nationalconsumerdatabase	Export Only	Number Input	0
MOBILE_RANK1_PHONE	Mobile Rank1 Phone	Export Only	Number Input	0
MOBILE_RANK1_PHONEQUALITYLEVEL	Mobile Rank1 Phonequalitylevel	Export Only	Number Input	0
MOBILE_RANK1_PHONETYPE	Mobile Rank1 Phonetype	Export Only	Number Input	0
MOBILE_RANK1_RANKORDER	Mobile Rank1 Rankorder	Export Only	Number Input	0
MOBILE_RANK1_UPDATEDATE	Mobile Rank1 Updatedate	Export Only	Date Picker	0
MOBILE_RANK1_WORKPHONE	Mobile Rank1 Workphone	Export Only	Number Input	0

About This Dataset

Dataset-level coverage, entity level and use-case definitions need source confirmation.

‣

Documentation and source details