Multimedia Lists · Auto Masterfile

Catalog Updated

October 3, 2026

Documentation

Source Reviewed

Field Dictionary

Fields

Provider

Multimedia Lists

Source ID

68fd31ddc682a90017af0cb0

Summary

Household- and individual-linked auto ownership dataset with vehicle attributes, ownership indicators, service activity, and U.S. geography for automotive and consumer audience targeting.

Theme

Automotive

Value Options

169

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Household- and individual-linked auto ownership dataset with vehicle attributes, ownership indicators, service activity, and U.S. geography for automotive and consumer audience targeting.

At a Glance

50 fields · 169 configured value options · 6 source categories

Provider: Multimedia Lists

Documentation: Source Reviewed — reviewed in the source catalog; not a guarantee of record accuracy.

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Field Index · 50 attributes

Field	Column Name	Category	Input Type	Value Options
Auto Style	AUTO_STYLE	Automotive	Text Search	0
Body Type	BODY_TYPE	Automotive	Multi Select	11
Fuel Type	FUEL_TYPE	Automotive	Multi Select	13
Gvw Range	AUTO_GVW_RANGE	Automotive	Multi Select	8
Mfg Code	AUTO_MFG_CODE	Automotive	Multi Select	5
Msrp	MSRP	Automotive	Number Input	0
Make	MAKE	Automotive	Multi Select	42
Max Payload	AUTO_MAX_PAYLOAD	Automotive	Number Input	0
Number Of Engine Cylinders	AUTO_DEF_ENGINE_CYLINDERS	Automotive	Multi Select	7
Transmission Type	AUTO_DEF_TRANS_TYPE	Automotive	Multi Select	3
Trim	TRIM	Automotive	Text Search	0
Vehicle Date	VEHICLE_DATE	Automotive	Date Range	0
Vehicle Type	VEHICLE_TYPE	Automotive	Multi Select	4
Year	YEAR	Automotive	Number Input	0
Service Company	SERVICE_COMPANY	Service Details	Multi Select	9
Service Date	SERVICE_DATE	Service Details	Date Range	0
City	CITY_NAME	Location	Multiple Text Values	0
State	STATE	Location	Multi Select	48
Address Id	ADDRESS_ID	Demographic	Hidden in Audience Builder	0
Decease Date	DECEASE_DATE	Demographic	Date Range	0
Deceased Individuals	DECEASED_IND	Demographic	Yes / No	0
Gender	GENDER	Demographic	Multi Select	3
Number Of Vehicles In Household	NUMBER_OF_VEHICLES_IN_HH	Demographic	Number Input	0
Delivery Line 1	DELIVERY_LINE_1	Demographic	Hidden in Audience Builder	0
Delivery Line 2	DELIVERY_LINE_2	Demographic	Hidden in Audience Builder	0
Email 01	EMAIL_01	Demographic	Hidden in Audience Builder	0
Email 01 Ip	EMAIL_01_IP	Demographic	Hidden in Audience Builder	0
Email 01 Timestamp	EMAIL_01_TIMESTAMP	Demographic	Hidden in Audience Builder	0
Email 02	EMAIL_02	Demographic	Hidden in Audience Builder	0
Email 02 Ip	EMAIL_02_IP	Demographic	Hidden in Audience Builder	0
Email 02 Timestamp	EMAIL_02_TIMESTAMP	Demographic	Hidden in Audience Builder	0
File Record Id	FILE_RECORD_ID	Demographic	Hidden in Audience Builder	0
First Name	FIRST_NAME	Demographic	Hidden in Audience Builder	0
Household Id	HOUSEHOLD_ID	Demographic	Hidden in Audience Builder	0
Individual Id	INDIVIDUAL_ID	Demographic	Hidden in Audience Builder	0
Last Name	LAST_NAME	Demographic	Hidden in Audience Builder	0
Phone 01	PHONE_01	Demographic	Hidden in Audience Builder	0
Phone 03	PHONE_03	Demographic	Hidden in Audience Builder	0
Phone 04	PHONE_04	Demographic	Hidden in Audience Builder	0
Phone Mobile 01	PHONE_MOBILE_01	Demographic	Hidden in Audience Builder	0
Phone Mobile 02	PHONE_MOBILE_02	Demographic	Hidden in Audience Builder	0
Phone Mobile 03	PHONE_MOBILE_03	Demographic	Hidden in Audience Builder	0
Plus4 Code	PLUS4_CODE	Demographic	Hidden in Audience Builder	0
Vin	VIN	Demographic	Hidden in Audience Builder	0
Zipcode	ZIPCODE	Demographic	Hidden in Audience Builder	0
Update Date	UPDATE_DATE	Date Info	Date Range	0
Dpv Footnotes	DPV_FOOTNOTES	Address Details	Multi Select	2
Dpv Match Code	DPV_MATCH_CODE	Address Details	Multi Select	2
Dpv Vacant	DPV_VACANT	Address Details	Multi Select	2
Delivery Point Check Code	DELIVERY_POINT_CHECK_DIGIT	Address Details	Multi Select	10

About This Dataset

Source entity-level wording: household

Source-described applications: Auto aftermarket targeting; Vehicle owner audience segmentation; Regional automotive campaign planning

Source-described coverage: Automotive ownership; Vehicle attributes; Service activity; Geography

Source-described limitations: Verified real-time vehicle ownership status; VIN-level vehicle identification; Commercial fleet analysis at enterprise level

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Documentation and source details