Multimedia Lists · Consumers Main

Catalog Updated

October 3, 2026

Documentation

Source Reviewed

Field Dictionary

Fields

294

Provider

Multimedia Lists

Source ID

68ffefb8c682a90017af0d00

Summary

Consumer-level audience dataset with broad demographic, geography, purchase propensity, financial, contactability, donation, entertainment, and modeled ethnicity signals for U.S. consumers.

Theme

Consumer & Lifestyle

Value Options

941

🧭

Consumer-level audience dataset with broad demographic, geography, purchase propensity, financial, contactability, donation, entertainment, and modeled ethnicity signals for U.S. consumers.

At a Glance

294 fields · 941 configured value options · 22 source categories

Provider: Multimedia Lists (identified from dataset name)

Documentation: Source Reviewed — reviewed in the source catalog; not a guarantee of record accuracy.

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Choose a category or search a field or value label. Select an attribute to explore its details.

Interactive field and value browser

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Field Index · 294 attributes

Field	Column Name	Category	Input Type	Value Options
Audio Book Listeners	READ_AUDIO_BOOKS	Readers	Multi Select	1
Avid Reader	READ_AVID	Readers	Multi Select	1
Current Affairs	READ_CURR_AFFAIRS	Readers	Multi Select	1
Magazines	READ_MAGAZINES	Readers	Multi Select	1
Military History	READ_HIST_MLTRY	Readers	Multi Select	1
Sci-Fi	READ_SCIFI	Readers	Multi Select	1
Science Space	READ_SCIENCE_SPACE	Readers	Multi Select	1
Air Conditioning	PROP_AC	Property	Multi Select	10
Build Year	PROP_BLD_YR	Property	Number Input	0
Fuel	PROP_FUEL	Property	Multi Select	4
Pool	PROP_POOL	Property	Multi Select	1
Residence Type	RESIDENCE_TYPE	Property	Multi Select	7
Residence Years	RESIDENCE_YEARS	Property	Number Input	0
Sewer	PROP_SEWER	Property	Multi Select	4
Water	PROP_WATER	Property	Multi Select	4
Address01	ADDRESS01	PII	Hidden in Audience Builder	0
Cellphone 1 Carrier	CELLPHONE_1_CARRIER	Phone	Multi Select	16
Cellphone 1 Date	CELLPHONE_1_DATE	Phone	Date Range	0
Cellphone 1 Dnc Flag	CELLPHONE_1_DNC_FLAG	Phone	Multi Select	2
Cellphone 2 Carrier	CELLPHONE_2_CARRIER	Phone	Multi Select	15
Cellphone 2 Date	CELLPHONE_2_DATE	Phone	Date Range	0
Cellphone 2 Dnc Flag	CELLPHONE_2_DNC_FLAG	Phone	Multi Select	2
Cellphone 3 Carrier	CELLPHONE_3_CARRIER	Phone	Multi Select	1
Cellphone 3 Date	CELLPHONE_3_DATE	Phone	Date Range	0
Cellphone 3 Dnc Flag	CELLPHONE_3_DNC_FLAG	Phone	Multi Select	2
Telephone Landline 1 Dnc Flag	TELEPHONE_LANDLINE_1_DNC_FLAG	Phone	Multi Select	2
Telephone Landline 2 Dnc Flag	TELEPHONE_LANDLINE_2_DNC_FLAG	Phone	Multi Select	2
Mortgage 2 Amount	MR2_AMT	Mortgage Info	Multi Select	63
Mortgage 2 Lendr	MR2_LENDR	Mortgage Info	Multi Select	64
Mortgage 2 Lendr Cd	MR2_LENDR_CD	Mortgage Info	Multi Select	2
Mortgage 2 Loan Typ	MR2_LOAN_TYP	Mortgage Info	Multi Select	4
Mortgage 2 Rate	MR2_RATE	Mortgage Info	Multi Select	1
Mortgage 2 Rate Typ	MR2_RATE_TYP	Mortgage Info	Multi Select	2
Mortgage Lendr Cd	MR_LENDR_CD	Mortgage Info	Number Input	0
Mortgage Loan Typ	MR_LOAN_TYP	Mortgage Info	Multi Select	3
Mortgage Rate	MR_RATE	Mortgage Info	Multi Select	8
P1 Lendr Cd	P1_LENDR_CD	Mortgage Info	Number Input	0
P2 Amount	P2_AMT	Mortgage Info	Number Input	0
P2 Loan Typ	P2_LOAN_TYP	Mortgage Info	Multi Select	2
P2 Rate Typ	P2_RATE_TYP	Mortgage Info	Multi Select	1
Cbsa	CBSA	Misc	Number Input	0
Dma	DMA	Misc	Number Input	0
Domain	DOMAIN	Misc	Multi Select	95
General Loan To Value	GENL_LOAN_TO_VALUE	Misc	Number Input	0
General Pp Home Value	GENL_PP_HOME_VALUE	Misc	Number Range	0
Mags	MAGS	Misc	Multi Select	1
Msa	MSA	Misc	Number Input	0
Opt In Date	OPT_IN_DATE	Misc	Date Range	0
Pres Kids	PRES_KIDS	Misc	Multi Select	2
City	CITY	Location	Multiple Text Values	0
County Name	COUNTY_NAME	Location	Multiple Text Values	0
Fips State Code	FIPS_STATE_CODE	Location	Multi Select	34
State	STATE	Location	Multi Select	34
Broader	LIFE_BROADER	Lifestyle	Multi Select	1
Common	LIFE_COMMON	Lifestyle	Multi Select	1
Culture	LIFE_CULTURE	Lifestyle	Multi Select	1
Diy	LIFE_DIY	Lifestyle	Multi Select	1
Highbrow	LIFE_HIGHBROW	Lifestyle	Multi Select	1
Home	LIFE_HOME	Lifestyle	Multi Select	1
Professional	LIFE_PROF	Lifestyle	Multi Select	1
Sporty	LIFE_SPORTY	Lifestyle	Multi Select	1
Upscale	LIFE_UPSCALE	Lifestyle	Multi Select	1
Investor Act	INVEST_ACT	Investor Info	Multi Select	1
Investor Est Property Own	INVEST_EST_PROP_OWN	Investor Info	Multi Select	5
Investor Fin News	INVEST_READ_FIN_NEWS	Investor Info	Multi Select	1
Investor Foreign	INVEST_FOREIGN	Investor Info	Multi Select	1
Investor Money Seeker	INVEST_MONEY_SEEKR	Investor Info	Multi Select	1
Investor Pers	INVEST_PERS	Investor Info	Multi Select	1
Investor Rl Est	INVEST_RL_EST	Investor Info	Multi Select	1
Investor Stocks	INVEST_STOCKS	Investor Info	Multi Select	1
Auto Work	INT_AUTO_WK	Interests	Multi Select	1
Aviation	INT_AVIATION	Interests	Multi Select	1
Collecting Antiques	INT_COLL_ANTIQUES	Interests	Multi Select	1
Collecting Arts	INT_COLL_ARTS	Interests	Multi Select	1
Collecting Avid	INT_COLL_AVID	Interests	Multi Select	1
Collecting Coins	INT_COLL_COINS	Interests	Multi Select	1
Collecting General	INT_COLL_GENL	Interests	Multi Select	1
Collecting Sports	INT_COLL_SPORTS	Interests	Multi Select	1
Fitness Aerobics	INT_FIT_AEROB	Interests	Multi Select	1
Fitness Diet	INT_FIT_DIET	Interests	Multi Select	1
Fitness Health And Medicine	INT_FIT_HEALTH_MED	Interests	Multi Select	1
Fitness Jogging	INT_FIT_JOG	Interests	Multi Select	1
Fitness Self Improvement	INT_FIT_SELF_IMP	Interests	Multi Select	1
Fitness Walking	INT_FIT_WALK	Interests	Multi Select	1
Group Collectors	INT_GRP_COLL	Interests	Multi Select	1
Group Cooking	INT_GRP_COOK	Interests	Multi Select	1
Group Donor	INT_GRP_DONOR	Interests	Multi Select	1
Group Electronics	INT_GRP_ELEC	Interests	Multi Select	1
Group Exercise	INT_GRP_EXER	Interests	Multi Select	1
Group Home Improvement	INT_GRP_HOME_IMP	Interests	Multi Select	1
Group Investor	INT_GRP_INVEST	Interests	Multi Select	1
Group Movies And Music	INT_GRP_MOVIE_MUSIC	Interests	Multi Select	1
Group Outdoor	INT_GRP_OUTDOOR	Interests	Multi Select	1
Group Readers	INT_GRP_READ	Interests	Multi Select	1
Group Sports	INT_GRP_SPORTS	Interests	Multi Select	1
Group Travel	INT_GRP_TRAVEL	Interests	Multi Select	1
Hobby Crafts	INT_HOB_CRAFTS	Interests	Multi Select	1
Hobby Diy	INT_HOB_DIY	Interests	Multi Select	1
Hobby Games	INT_HOB_GAMES	Interests	Multi Select	1
Hobby Photography	INT_HOB_PHOTO	Interests	Multi Select	1
Hobby Sweepstakes	INT_HOB_SWEEPS	Interests	Multi Select	1
Hobby Woodworking	INT_HOB_WOODWK	Interests	Multi Select	1
Other Career	INT_OTH_CAREER	Interests	Multi Select	1
Other Career Improvement	INT_OTH_CAREER_IMP	Interests	Multi Select	1
Other Christian Family	INT_OTH_CHRISTIAN_FAM	Interests	Multi Select	1
Other Cooking General	INT_OTH_COOK_GNRL	Interests	Multi Select	1
Other Cooking Natural Foods	INT_OTH_COOK_NAT_FOOD	Interests	Multi Select	1
Other Grandkids	INT_OTH_GRANDKIDS	Interests	Multi Select	1
Other Home Decorating	INT_OTH_HOME_DEC	Interests	Multi Select	1
Other Kids Interests	INT_OTH_KIDS_INTS	Interests	Multi Select	1
Other Parenting	INT_OTH_PARENTING	Interests	Multi Select	1
Other Pets Cats	INT_OTH_PETS_CAT	Interests	Multi Select	1
Other Pets Dogs	INT_OTH_PETS_DOG	Interests	Multi Select	1
Other Pets Other	INT_OTH_PETS_OTH	Interests	Multi Select	1
Other Smoking	INT_OTH_SMOKING	Interests	Multi Select	1
Sports Boating	INT_SPORT_BOATING	Interests	Multi Select	1
Sports Camping	INT_SPORT_CAMP	Interests	Multi Select	1
Sports Fishing	INT_SPORT_FISHING	Interests	Multi Select	1
Sports Golf	INT_SPORT_GOLF	Interests	Multi Select	1
Sports Motorcycling	INT_SPORT_MTRCYCL	Interests	Multi Select	1
Sports Nascar	INT_SPORT_NASCAR	Interests	Multi Select	1
Sports Scuba	INT_SPORT_SCUBA	Interests	Multi Select	1
Sports Snow Skiing	INT_SPORT_SNOW_SKI	Interests	Multi Select	1
Sports Spectator Auto	INT_SPORT_SPECT_AUTO	Interests	Multi Select	1
Sports Spectator Basketball	INT_SPORT_SPECT_BSKT	Interests	Multi Select	1
Sports Spectator Football	INT_SPORT_SPECT_FOOT	Interests	Multi Select	1
Sports Spectator Hockey	INT_SPORT_SPECT_HOCKEY	Interests	Multi Select	1
Sports Spectator Soccer	INT_SPORT_SPECT_SOCCER	Interests	Multi Select	1
Sports Spectator Tv Sports	INT_SPORT_SPECT_TV_SPORTS	Interests	Multi Select	1
Sports Tennis	INT_SPORT_TENNIS	Interests	Multi Select	1
Travel Casino	INT_TRAV_CASINO	Interests	Multi Select	1
Travel Cruise	INT_TRAV_CRUISE	Interests	Multi Select	1
Travel General	INT_TRAV_GENL	Interests	Multi Select	1
Travel International	INT_TRAV_INTL	Interests	Multi Select	1
Travel U.S.	INT_TRAV_US	Interests	Multi Select	1
Adults Female 18-24	ADULTS_F_18_24	Household	Multi Select	1
Adults Female 25-34	ADULTS_F_25_34	Household	Multi Select	1
Adults Female 35-44	ADULTS_F_35_44	Household	Multi Select	1
Adults Female 55-64	ADULTS_F_55_64	Household	Multi Select	1
Adults Female 65-74	ADULTS_F_65_74	Household	Multi Select	1
Adults Female 75Plus	ADULTS_F_75PLUS	Household	Multi Select	1
Adults Male 18-24	ADULTS_M_18_24	Household	Multi Select	1
Adults Male 25-34	ADULTS_M_25_34	Household	Multi Select	1
Adults Male 35-44	ADULTS_M_35_44	Household	Multi Select	1
Adults Male 55-64	ADULTS_M_55_64	Household	Multi Select	1
Adults Male 65-74	ADULTS_M_65_74	Household	Multi Select	1
Adults Male 75Plus	ADULTS_M_75PLUS	Household	Multi Select	1
Adults U 18-24	ADULTS_U_18_24	Household	Multi Select	1
Generations	GENERATIONS	Household	Multi Select	3
Household Income	HH_INCOME	Household	Multi Select	19
Household Marital Status	HH_MARITAL_STATUS	Household	Multi Select	3
Kids Female 0-2	KIDS_F_0_2	Household	Multi Select	1
Kids Female 11-15	KIDS_F_11_15	Household	Multi Select	1
Kids Female 16-17	KIDS_F_16_17	Household	Multi Select	1
Kids Female 3-5	KIDS_F_3_5	Household	Multi Select	1
Kids Female 6-10	KIDS_F_6_10	Household	Multi Select	1
Kids Male 0-2	KIDS_M_0_2	Household	Multi Select	1
Kids Male 11-15	KIDS_M_11_15	Household	Multi Select	1
Kids Male 16-17	KIDS_M_16_17	Household	Multi Select	1
Kids Male 3-5	KIDS_M_3_5	Household	Multi Select	1
Kids Male 6-10	KIDS_M_6_10	Household	Multi Select	1
Kids U 0-2	KIDS_U_0_2	Household	Multi Select	1
Kids U 11-15	KIDS_U_11_15	Household	Multi Select	1
Kids U 16-17	KIDS_U_16_17	Household	Multi Select	1
Kids U 3-5	KIDS_U_3_5	Household	Multi Select	1
Kids U 6-10	KIDS_U_6_10	Household	Multi Select	1
Num Adults	NUM_ADULTS	Household	Multi Select	6
Num Kids	NUM_KIDS	Household	Multi Select	6
Senior Adult In Household	SR_ADULT_IN_HH	Household	Multi Select	1
Young Adult In Household	YOUNG_ADULT_IN_HH	Household	Multi Select	1
Assimilation	ETHNIC_ASSIM	Ethnicity & Language	Multi Select	4
Code	ETHNIC_CODE	Ethnicity & Language	Multi Select	32
Confidence	ETHNIC_CONF	Ethnicity & Language	Multi Select	4
Group	ETHNIC_GRP	Ethnicity & Language	Multi Select	12
Hispanic Country	ETHNIC_HISP_CNTRY	Ethnicity & Language	Multi Select	3
Language	ETHNIC_LANG	Ethnicity & Language	Multi Select	12
Religion	ETHNIC_RELIG	Ethnicity & Language	Multi Select	9
Avid Music Listener	ENT_MUSIC_AVID	Entertainment	Multi Select	1
Cable Tv	ENT_CABLE_TV	Entertainment	Multi Select	1
Consumer Electronics	ENT_CONS_ELEC	Entertainment	Multi Select	1
Dvd Videos	ENT_DVD_VIDEOS	Entertainment	Multi Select	1
Gaming	ENT_GAMING	Entertainment	Multi Select	1
High-End Appliances	ENT_HI_END_APPL	Entertainment	Multi Select	1
Movie Collection	ENT_MOVIE_COLL	Entertainment	Multi Select	1
Music Collection	ENT_MUSIC_COLL	Entertainment	Multi Select	1
Music Player	ENT_MUSIC_PLAYR	Entertainment	Multi Select	1
Musical Instruments	ENT_MUS_INSTR	Entertainment	Multi Select	1
Online Education	ENT_EDUC_OL	Entertainment	Multi Select	1
Pc Gaming	ENT_PC_GAMING	Entertainment	Multi Select	1
Satellite Dish	ENT_SAT_DISH	Entertainment	Multi Select	1
Stereo System	ENT_STEREO	Entertainment	Multi Select	1
Tv Video And Movies	ENT_TV_VIDEO_MOVIE	Entertainment	Multi Select	1
Theater	ENT_THEATER	Entertainment	Multi Select	1
Video Gaming	ENT_VIDEO_GAMING	Entertainment	Multi Select	1
Employer Name	PAYDAY_EMPLOYER_NAME	Employment Details	Multi Select	81
Employment Date Stamp	PAYDAY_DATE_STAMP	Employment Details	Date Range	0
Employment Flag	PAYDAY_FLAG	Employment Details	Multi Select	1
Employment Status	PAYDAY_EMPLOYMENT_STATUS	Employment Details	Multi Select	2
Loan Requested Amount	PAYDAY_LOAN_REQUESTED_AMT	Employment Details	Number Input	0
Military Flag	PAYDAY_MILITARY_FLAG	Employment Details	Multi Select	1
Occupation	OCCUPATION	Employment Details	Multi Select	65
Occupation Business Owner	OCC_BUSN_OWNR	Employment Details	Multi Select	5
Occupation Home Office	OCC_HOME_OFF	Employment Details	Multi Select	1
Occupation Soho Indicator	OCC_SOHO_IND	Employment Details	Multi Select	1
Occupation Working Women	OCC_WORKING_WMN	Employment Details	Multi Select	1
Payday Occupation	PAYDAY_OCCUPATION	Employment Details	Multi Select	30
Email Address 1 Present	EMAIL_ADDRESS_1_PRESENT_FLAG	Email	Multi Select	1
Animal	DONR_ANIMAL	Donors	Multi Select	1
Arts	DONR_ARTS	Donors	Multi Select	1
Charitable	DONR_CHARITABLE	Donors	Multi Select	1
Community Charity	DONR_COMM_CHAR	Donors	Multi Select	1
Environmental	DONR_ENVIRON	Donors	Multi Select	1
Health	DONR_HEALTH	Donors	Multi Select	1
International Aid	DONR_INTL_AID	Donors	Multi Select	1
Kids	DONR_KIDS	Donors	Multi Select	1
Mail Order	DONR_MAIL_ORD	Donors	Multi Select	1
Other	DONR_OTH	Donors	Multi Select	1
Political	DONR_POL	Donors	Multi Select	1
Political Consumer	DONR_POL_CONS	Donors	Multi Select	1
Political Liberal	DONR_POL_LIB	Donors	Multi Select	1
Religious	DONR_RELIG	Donors	Multi Select	1
Veterans	DONR_VETS	Donors	Multi Select	1
Dob Year	DOB_YR	Demographic	Number Input	0
Education Level	EDUCATION_LEVEL	Demographic	Multi Select	4
Exact Age	EXACT_AGE	Demographic	Number Range	0
Gender	GENDER	Demographic	Multi Select	2
Homeowner	HOMEOWNER	Demographic	Multi Select	4
Net Worth	NET_WORTH	Demographic	Multi Select	9
Party Affiliation	PARTY_AFFILIATION	Demographic	Multi Select	6
Cellphone 4 Date	CELLPHONE_4_DATE	PII	Hidden in Audience Builder	0
Email 01	EMAIL_01	PII	Hidden in Audience Builder	0
Firstname	FIRSTNAME	PII	Hidden in Audience Builder	0
Lastname	LASTNAME	PII	Hidden in Audience Builder	0
Middle Name	MIDDLE_NAME	PII	Hidden in Audience Builder	0
Address Id	MML_ADDRESS_ID	PII	Hidden in Audience Builder	0
Household Id	MML_HOUSEHOLD_ID	PII	Hidden in Audience Builder	0
Individual Id	MML_ID	PII	Hidden in Audience Builder	0
Phone 01	PHONE_01	PII	Hidden in Audience Builder	0
Phone Mobile 01	PHONE_MOBILE_01	PII	Hidden in Audience Builder	0
Zipcode	ZIPCODE	PII	Hidden in Audience Builder	0
Amex Premium	CC_AMEX_PREM	Credit Card Details	Multi Select	1
Amex Regular	CC_AMEX_REG	Credit Card Details	Multi Select	1
Bank Cd In Household	CC_BANK_CD_IN_HH	Credit Card Details	Multi Select	1
Disc Premium	CC_DISC_PREM	Credit Card Details	Multi Select	1
Disc Regular	CC_DISC_REG	Credit Card Details	Multi Select	1
Gas Premium	CC_GAS_PREM	Credit Card Details	Multi Select	1
Holder Bank Card	CC_HLDR_BANK	Credit Card Details	Multi Select	1
Holder Gas Card	CC_HLDR_GAS	Credit Card Details	Multi Select	1
Holder Travel And Entertainment	CC_HLDR_TE	Credit Card Details	Multi Select	1
Holder Unknown	CC_HLDR_UNK	Credit Card Details	Multi Select	1
Mastercard Premium	CC_MC_PREM	Credit Card Details	Multi Select	1
Mastercard Regular	CC_MC_REG	Credit Card Details	Multi Select	1
New Issue	CC_NEW_ISSUE	Credit Card Details	Multi Select	1
User	CC_USER	Credit Card Details	Multi Select	1
Visa Premium	CC_VISA_PREM	Credit Card Details	Multi Select	1
Visa Regular	CC_VISA_REG	Credit Card Details	Multi Select	1
Credit Lines	CREDIT_LINES	Credit	Multi Select	9
Credit Rating	CREDIT_RATING	Credit	Multi Select	8
Census Block Group	CENSUS_BLOCK_GROUP	Census	Multi Select	6
Census Median Home Value	CENSUS_MEDIAN_HOME_VALUE	Census	Number Input	0
Census Median Household Income	CENSUS_MEDIAN_HH_INCOME	Census	Number Input	0
Antiques	BUY_ANTIQUES	Buyers	Multi Select	1
Art	BUY_ART	Buyers	Multi Select	1
Audio Books	BUY_AUDIO_BOOKS	Buyers	Multi Select	1
Books	BUY_BOOKS	Buyers	Multi Select	1
Collectibles	BUY_COLLECTIBLES	Buyers	Multi Select	1
Cosmetics	BUY_COSMETICS	Buyers	Multi Select	1
Crafts	BUY_CRAFTS	Buyers	Multi Select	1
Gardening	BUY_GARDENING	Buyers	Multi Select	1
Health Beauty	BUY_HEALTH_BEAUTY	Buyers	Multi Select	1
Home Gard	BUY_HOME_GARD	Buyers	Multi Select	1
Hunting	BUY_HUNTING	Buyers	Multi Select	1
Infant Apparel	BUY_INFANT_APPAREL	Buyers	Multi Select	1
Jewelry	BUY_JEWELRY	Buyers	Multi Select	1
Kids Apparel	BUY_KIDS_APPAREL	Buyers	Multi Select	1
Kids Baby Care	BUY_KIDS_BABY_CARE	Buyers	Multi Select	1
Kids General	BUY_KIDS_GENL	Buyers	Multi Select	1
Kids Learn Toys	BUY_KIDS_LEARN_TOYS	Buyers	Multi Select	1
Luggage	BUY_LUGGAGE	Buyers	Multi Select	1
Mens Apparel	BUY_MNS_APPAREL	Buyers	Multi Select	1
Mens Big Apparel	BUY_MNS_BIG_APPAREL	Buyers	Multi Select	1
Monthly Buyer	BUY_MO_BUYER	Buyers	Multi Select	1
Monthly Responder	BUY_MO_RESPDR	Buyers	Multi Select	1
Online Purchase Indicator	BUY_OL_PURCH_IND	Buyers	Multi Select	1
Pets	BUY_PETS	Buyers	Multi Select	1
Photo Video	BUY_PHOTO_VIDEO	Buyers	Multi Select	1
Religious Buyer	BUY_RELIGIOUS	Buyers	Multi Select	1
Sport And Leisure	BUY_SPORT_LEIS	Buyers	Multi Select	1
Value Priced	BUY_VALUE_PRICED	Buyers	Number Range	0
Womens Apparel	BUY_WMNS_APPAREL	Buyers	Multi Select	1
Womens Petite Apparel	BUY_WMNS_PETITE_APPAREL	Buyers	Multi Select	1
Womens Plus Apparel	BUY_WMNS_PLUS_APPAREL	Buyers	Multi Select	1
Young Mens Apparel	BUY_YOUNG_MNS_APPAREL	Buyers	Multi Select	1
Young Womens Apparel	BUY_YOUNG_WMNS_APPAREL	Buyers	Multi Select	1

About This Dataset

Source entity-level wording: Consumer

Source-described applications: Audience segmentation; Direct marketing prospecting; Campaign targeting

Source-described coverage: Demographics; Purchase behavior; Financial indicators; Contact data presence; Geography; Donations; Entertainment interests; Ethnicity

Source-described limitations: Deterministic transaction measurement; Real-time behavioral targeting; Verified individual income or identity attributes

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Documentation and source details