6abb0aa3178aab4070593e12
Household-level buyer and donor attributes covering category-specific amount, frequency, recency and intent, plus overall spending measures and geography. Explore the field descriptions and configured selection limits below.
Household-level buyer and donor attributes covering category-specific amount, frequency, recency and intent, plus overall spending measures and geography. Explore the field descriptions and configured selection limits below.
At a Glance
225 fields · 159 configured value options · 4 source categories
Provider: Path2Response
Documentation: Schema Overview — based on configured fields and their source descriptions; not a guarantee of record accuracy.
Browse Categories
Choose a category or search a field or value label. Select an attribute to explore its definition, configured limits and available choices.
Field | Column Name | Category | Input Type | Value Options |
Category Count | CATEGORYCOUNT | Overall | Number Range | 0 |
Direct | DIRECT | Overall | Number Range | 0 |
Advocacy Causes - Amount | EXTCAT01AMT | Categories | Number Range | 0 |
Advocacy Causes - Frequency | EXTCAT01FREQUENCY | Categories | Number Range | 0 |
Advocacy Causes - Intent | EXTCAT01INTENT | Categories | Multi Select | 2 |
Advocacy Causes - Last Date | EXTCAT01LASTDATE | Categories | Date Range | 0 |
Animal Rights Causes - Amount | EXTCAT03AMT | Categories | Number Range | 0 |
Animal Rights Causes - Frequency | EXTCAT03FREQUENCY | Categories | Number Range | 0 |
Animal Rights Causes - Intent | EXTCAT03INTENT | Categories | Multi Select | 2 |
Animal Rights Causes - Last Date | EXTCAT03LASTDATE | Categories | Date Range | 0 |
Animal Wildlife Conservation and - Amount | EXTCAT04AMT | Categories | Number Range | 0 |
Animal Wildlife Conservation and - Frequency | EXTCAT04FREQUENCY | Categories | Number Range | 0 |
Animal Wildlife Conservation and - Intent | EXTCAT04INTENT | Categories | Multi Select | 2 |
Animal Wildlife Conservation and - Last Date | EXTCAT04LASTDATE | Categories | Date Range | 0 |
Arts and Culture - Amount | EXTCAT05AMT | Categories | Number Range | 0 |
Arts and Culture - Frequency | EXTCAT05FREQUENCY | Categories | Number Range | 0 |
Arts and Culture - Intent | EXTCAT05INTENT | Categories | Multi Select | 2 |
Arts and Culture - Last Date | EXTCAT05LASTDATE | Categories | Date Range | 0 |
Beauty - Amount | EXTCAT07AMT | Categories | Number Range | 0 |
Beauty - Frequency | EXTCAT07FREQUENCY | Categories | Number Range | 0 |
Beauty - Intent | EXTCAT07INTENT | Categories | Multi Select | 2 |
Beauty - Last Date | EXTCAT07LASTDATE | Categories | Date Range | 0 |
Bed and Bath - Amount | EXTCAT08AMT | Categories | Number Range | 0 |
Bed and Bath - Frequency | EXTCAT08FREQUENCY | Categories | Number Range | 0 |
Bed and Bath - Intent | EXTCAT08INTENT | Categories | Multi Select | 2 |
Bed and Bath - Last Date | EXTCAT08LASTDATE | Categories | Date Range | 0 |
Childrens Causes - Amount | EXTCAT10AMT | Categories | Number Range | 0 |
Childrens Causes - Frequency | EXTCAT10FREQUENCY | Categories | Number Range | 0 |
Childrens Causes - Intent | EXTCAT10INTENT | Categories | Multi Select | 2 |
Childrens Causes - Last Date | EXTCAT10LASTDATE | Categories | Date Range | 0 |
Children's Products and Fashion - Amount | EXTCAT13AMT | Categories | Number Range | 0 |
Children's Products and Fashion - Frequency | EXTCAT13FREQUENCY | Categories | Number Range | 0 |
Children's Products and Fashion - Intent | EXTCAT13INTENT | Categories | Multi Select | 2 |
Children's Products and Fashion - Last Date | EXTCAT13LASTDATE | Categories | Date Range | 0 |
Consumer Electronics - Amount | EXTCAT14AMT | Categories | Number Range | 0 |
Consumer Electronics - Frequency | EXTCAT14FREQUENCY | Categories | Number Range | 0 |
Consumer Electronics - Intent | EXTCAT14INTENT | Categories | Multi Select | 2 |
Consumer Electronics - Last Date | EXTCAT14LASTDATE | Categories | Date Range | 0 |
Education Causes - Amount | EXTCAT15AMT | Categories | Number Range | 0 |
Education Causes - Frequency | EXTCAT15FREQUENCY | Categories | Number Range | 0 |
Education Causes - Intent | EXTCAT15INTENT | Categories | Multi Select | 2 |
Education Causes - Last Date | EXTCAT15LASTDATE | Categories | Date Range | 0 |
Environmental Causes - Amount | EXTCAT17AMT | Categories | Number Range | 0 |
Environmental Causes - Frequency | EXTCAT17FREQUENCY | Categories | Number Range | 0 |
Environmental Causes - Intent | EXTCAT17INTENT | Categories | Multi Select | 2 |
Environmental Causes - Last Date | EXTCAT17LASTDATE | Categories | Date Range | 0 |
Family - Amount | EXTCAT19AMT | Categories | Number Range | 0 |
Family - Frequency | EXTCAT19FREQUENCY | Categories | Number Range | 0 |
Family - Intent | EXTCAT19INTENT | Categories | Multi Select | 2 |
Family - Last Date | EXTCAT19LASTDATE | Categories | Date Range | 0 |
Fashion Accessories - Amount | EXTCAT20AMT | Categories | Number Range | 0 |
Fashion Accessories - Frequency | EXTCAT20FREQUENCY | Categories | Number Range | 0 |
Fashion Accessories - Intent | EXTCAT20INTENT | Categories | Multi Select | 2 |
Fashion Accessories - Last Date | EXTCAT20LASTDATE | Categories | Date Range | 0 |
Fitness Fashion - Amount | EXTCAT23AMT | Categories | Number Range | 0 |
Fitness Fashion - Frequency | EXTCAT23FREQUENCY | Categories | Number Range | 0 |
Fitness Fashion - Intent | EXTCAT23INTENT | Categories | Multi Select | 2 |
Fitness Fashion - Last Date | EXTCAT23LASTDATE | Categories | Date Range | 0 |
Food and Drink - Amount | EXTCAT24AMT | Categories | Number Range | 0 |
Food and Drink - Frequency | EXTCAT24FREQUENCY | Categories | Number Range | 0 |
Food and Drink - Intent | EXTCAT24INTENT | Categories | Multi Select | 2 |
Food and Drink - Last Date | EXTCAT24LASTDATE | Categories | Date Range | 0 |
Furniture - Amount | EXTCAT25AMT | Categories | Number Range | 0 |
Furniture - Frequency | EXTCAT25FREQUENCY | Categories | Number Range | 0 |
Furniture - Intent | EXTCAT25INTENT | Categories | Multi Select | 2 |
Furniture - Last Date | EXTCAT25LASTDATE | Categories | Date Range | 0 |
Gardening - Amount | EXTCAT26AMT | Categories | Number Range | 0 |
Gardening - Frequency | EXTCAT26FREQUENCY | Categories | Number Range | 0 |
Gardening - Intent | EXTCAT26INTENT | Categories | Multi Select | 2 |
Gardening - Last Date | EXTCAT26LASTDATE | Categories | Date Range | 0 |
Gifts - Amount | EXTCAT27AMT | Categories | Number Range | 0 |
Gifts - Frequency | EXTCAT27FREQUENCY | Categories | Number Range | 0 |
Gifts - Intent | EXTCAT27INTENT | Categories | Multi Select | 2 |
Gifts - Last Date | EXTCAT27LASTDATE | Categories | Date Range | 0 |
Health and Fitness - Amount | EXTCAT29AMT | Categories | Number Range | 0 |
Health and Fitness - Frequency | EXTCAT29FREQUENCY | Categories | Number Range | 0 |
Health and Fitness - Intent | EXTCAT29INTENT | Categories | Multi Select | 2 |
Health and Fitness - Last Date | EXTCAT29LASTDATE | Categories | Date Range | 0 |
Health and Wellness - Amount | EXTCAT30AMT | Categories | Number Range | 0 |
Health and Wellness - Frequency | EXTCAT30FREQUENCY | Categories | Number Range | 0 |
Health and Wellness - Intent | EXTCAT30INTENT | Categories | Multi Select | 2 |
Health and Wellness - Last Date | EXTCAT30LASTDATE | Categories | Date Range | 0 |
Health Causes - Amount | EXTCAT31AMT | Categories | Number Range | 0 |
Health Causes - Frequency | EXTCAT31FREQUENCY | Categories | Number Range | 0 |
Health Causes - Intent | EXTCAT31INTENT | Categories | Multi Select | 2 |
Health Causes - Last Date | EXTCAT31LASTDATE | Categories | Date Range | 0 |
Luxury Home Decor - Amount | EXTCAT33AMT | Categories | Number Range | 0 |
Luxury Home Decor - Frequency | EXTCAT33FREQUENCY | Categories | Number Range | 0 |
Luxury Home Decor - Intent | EXTCAT33INTENT | Categories | Multi Select | 2 |
Luxury Home Decor - Last Date | EXTCAT33LASTDATE | Categories | Date Range | 0 |
Books, Games, and Puzzles - Amount | EXTCAT36AMT | Categories | Number Range | 0 |
Books, Games, and Puzzles - Frequency | EXTCAT36FREQUENCY | Categories | Number Range | 0 |
Books, Games, and Puzzles - Intent | EXTCAT36INTENT | Categories | Multi Select | 2 |
Books, Games, and Puzzles - Last Date | EXTCAT36LASTDATE | Categories | Date Range | 0 |
Home and Garden - Amount | EXTCAT38AMT | Categories | Number Range | 0 |
Home and Garden - Frequency | EXTCAT38FREQUENCY | Categories | Number Range | 0 |
Home and Garden - Intent | EXTCAT38INTENT | Categories | Multi Select | 2 |
Home and Garden - Last Date | EXTCAT38LASTDATE | Categories | Date Range | 0 |
Home Decor - Amount | EXTCAT39AMT | Categories | Number Range | 0 |
Home Decor - Frequency | EXTCAT39FREQUENCY | Categories | Number Range | 0 |
Home Decor - Intent | EXTCAT39INTENT | Categories | Multi Select | 2 |
Home Decor - Last Date | EXTCAT39LASTDATE | Categories | Date Range | 0 |
Home DIY - Amount | EXTCAT40AMT | Categories | Number Range | 0 |
Home DIY - Frequency | EXTCAT40FREQUENCY | Categories | Number Range | 0 |
Home DIY - Intent | EXTCAT40INTENT | Categories | Multi Select | 2 |
Home DIY - Last Date | EXTCAT40LASTDATE | Categories | Date Range | 0 |
Home Furnishings - Amount | EXTCAT41AMT | Categories | Number Range | 0 |
Home Furnishings - Frequency | EXTCAT41FREQUENCY | Categories | Number Range | 0 |
Home Furnishings - Intent | EXTCAT41INTENT | Categories | Multi Select | 2 |
Home Furnishings - Last Date | EXTCAT41LASTDATE | Categories | Date Range | 0 |
Home Solutions - Amount | EXTCAT43AMT | Categories | Number Range | 0 |
Home Solutions - Frequency | EXTCAT43FREQUENCY | Categories | Number Range | 0 |
Home Solutions - Intent | EXTCAT43INTENT | Categories | Multi Select | 2 |
Home Solutions - Last Date | EXTCAT43LASTDATE | Categories | Date Range | 0 |
Humanitarian Causes - Amount | EXTCAT44AMT | Categories | Number Range | 0 |
Humanitarian Causes - Frequency | EXTCAT44FREQUENCY | Categories | Number Range | 0 |
Humanitarian Causes - Intent | EXTCAT44INTENT | Categories | Multi Select | 2 |
Humanitarian Causes - Last Date | EXTCAT44LASTDATE | Categories | Date Range | 0 |
International Relief - Amount | EXTCAT47AMT | Categories | Number Range | 0 |
International Relief - Frequency | EXTCAT47FREQUENCY | Categories | Number Range | 0 |
International Relief - Intent | EXTCAT47INTENT | Categories | Multi Select | 2 |
International Relief - Last Date | EXTCAT47LASTDATE | Categories | Date Range | 0 |
Jewelry - Amount | EXTCAT49AMT | Categories | Number Range | 0 |
Jewelry - Frequency | EXTCAT49FREQUENCY | Categories | Number Range | 0 |
Jewelry - Intent | EXTCAT49INTENT | Categories | Multi Select | 2 |
Jewelry - Last Date | EXTCAT49LASTDATE | Categories | Date Range | 0 |
Mature Women's Fashion - Amount | EXTCAT53AMT | Categories | Number Range | 0 |
Mature Women's Fashion - Frequency | EXTCAT53FREQUENCY | Categories | Number Range | 0 |
Mature Women's Fashion - Intent | EXTCAT53INTENT | Categories | Multi Select | 2 |
Mature Women's Fashion - Last Date | EXTCAT53LASTDATE | Categories | Date Range | 0 |
Men's and Women’s Fashion - Amount | EXTCAT54AMT | Categories | Number Range | 0 |
Men's and Women’s Fashion - Frequency | EXTCAT54FREQUENCY | Categories | Number Range | 0 |
Men's and Women’s Fashion - Intent | EXTCAT54INTENT | Categories | Multi Select | 2 |
Men's and Women’s Fashion - Last Date | EXTCAT54LASTDATE | Categories | Date Range | 0 |
Mens Fashion - Amount | EXTCAT55AMT | Categories | Number Range | 0 |
Mens Fashion - Frequency | EXTCAT55FREQUENCY | Categories | Number Range | 0 |
Mens Fashion - Intent | EXTCAT55INTENT | Categories | Multi Select | 2 |
Mens Fashion - Last Date | EXTCAT55LASTDATE | Categories | Date Range | 0 |
Native American Causes - Amount | EXTCAT56AMT | Categories | Number Range | 0 |
Native American Causes - Frequency | EXTCAT56FREQUENCY | Categories | Number Range | 0 |
Native American Causes - Intent | EXTCAT56INTENT | Categories | Multi Select | 2 |
Native American Causes - Last Date | EXTCAT56LASTDATE | Categories | Date Range | 0 |
Outdoor Activities - Amount | EXTCAT57AMT | Categories | Number Range | 0 |
Outdoor Activities - Frequency | EXTCAT57FREQUENCY | Categories | Number Range | 0 |
Outdoor Activities - Intent | EXTCAT57INTENT | Categories | Multi Select | 2 |
Outdoor Activities - Last Date | EXTCAT57LASTDATE | Categories | Date Range | 0 |
Outdoor Fashion - Amount | EXTCAT60AMT | Categories | Number Range | 0 |
Outdoor Fashion - Frequency | EXTCAT60FREQUENCY | Categories | Number Range | 0 |
Outdoor Fashion - Intent | EXTCAT60INTENT | Categories | Multi Select | 2 |
Outdoor Fashion - Last Date | EXTCAT60LASTDATE | Categories | Date Range | 0 |
Parks and Nature - Amount | EXTCAT61AMT | Categories | Number Range | 0 |
Parks and Nature - Frequency | EXTCAT61FREQUENCY | Categories | Number Range | 0 |
Parks and Nature - Intent | EXTCAT61INTENT | Categories | Multi Select | 2 |
Parks and Nature - Last Date | EXTCAT61LASTDATE | Categories | Date Range | 0 |
Pets - Amount | EXTCAT63AMT | Categories | Number Range | 0 |
Pets - Frequency | EXTCAT63FREQUENCY | Categories | Number Range | 0 |
Pets - Intent | EXTCAT63INTENT | Categories | Multi Select | 2 |
Pets - Last Date | EXTCAT63LASTDATE | Categories | Date Range | 0 |
Conservative Political Causes - Amount | EXTCAT64AMT | Categories | Number Range | 0 |
Conservative Political Causes - Frequency | EXTCAT64FREQUENCY | Categories | Number Range | 0 |
Conservative Political Causes - Intent | EXTCAT64INTENT | Categories | Multi Select | 2 |
Conservative Political Causes - Last Date | EXTCAT64LASTDATE | Categories | Date Range | 0 |
Liberal Political Causes - Amount | EXTCAT65AMT | Categories | Number Range | 0 |
Liberal Political Causes - Frequency | EXTCAT65FREQUENCY | Categories | Number Range | 0 |
Liberal Political Causes - Intent | EXTCAT65INTENT | Categories | Multi Select | 2 |
Liberal Political Causes - Last Date | EXTCAT65LASTDATE | Categories | Date Range | 0 |
Catholic Faith-Based Giving - Amount | EXTCAT66AMT | Categories | Number Range | 0 |
Catholic Faith-Based Giving - Frequency | EXTCAT66FREQUENCY | Categories | Number Range | 0 |
Catholic Faith-Based Giving - Intent | EXTCAT66INTENT | Categories | Multi Select | 2 |
Catholic Faith-Based Giving - Last Date | EXTCAT66LASTDATE | Categories | Date Range | 0 |
Jewish Faith-Based Giving - Amount | EXTCAT67AMT | Categories | Number Range | 0 |
Jewish Faith-Based Giving - Frequency | EXTCAT67FREQUENCY | Categories | Number Range | 0 |
Jewish Faith-Based Giving - Intent | EXTCAT67INTENT | Categories | Multi Select | 2 |
Jewish Faith-Based Giving - Last Date | EXTCAT67LASTDATE | Categories | Date Range | 0 |
Protestant Faith-Based Giving - Amount | EXTCAT69AMT | Categories | Number Range | 0 |
Protestant Faith-Based Giving - Frequency | EXTCAT69FREQUENCY | Categories | Number Range | 0 |
Protestant Faith-Based Giving - Intent | EXTCAT69INTENT | Categories | Multi Select | 2 |
Protestant Faith-Based Giving - Last Date | EXTCAT69LASTDATE | Categories | Date Range | 0 |
Shoes - Amount | EXTCAT70AMT | Categories | Number Range | 0 |
Shoes - Frequency | EXTCAT70FREQUENCY | Categories | Number Range | 0 |
Shoes - Intent | EXTCAT70INTENT | Categories | Multi Select | 2 |
Shoes - Last Date | EXTCAT70LASTDATE | Categories | Date Range | 0 |
Style and Fashion - Amount | EXTCAT71AMT | Categories | Number Range | 0 |
Style and Fashion - Frequency | EXTCAT71FREQUENCY | Categories | Number Range | 0 |
Style and Fashion - Intent | EXTCAT71INTENT | Categories | Multi Select | 2 |
Style and Fashion - Last Date | EXTCAT71LASTDATE | Categories | Date Range | 0 |
Subscription Box Food - Amount | EXTCAT72AMT | Categories | Number Range | 0 |
Subscription Box Food - Frequency | EXTCAT72FREQUENCY | Categories | Number Range | 0 |
Subscription Box Food - Intent | EXTCAT72INTENT | Categories | Multi Select | 2 |
Subscription Box Food - Last Date | EXTCAT72LASTDATE | Categories | Date Range | 0 |
Food Gifts and Treats - Amount | EXTCAT78AMT | Categories | Number Range | 0 |
Food Gifts and Treats - Frequency | EXTCAT78FREQUENCY | Categories | Number Range | 0 |
Food Gifts and Treats - Intent | EXTCAT78INTENT | Categories | Multi Select | 2 |
Food Gifts and Treats - Last Date | EXTCAT78LASTDATE | Categories | Date Range | 0 |
Unique Products and Gifts - Amount | EXTCAT79AMT | Categories | Number Range | 0 |
Unique Products and Gifts - Frequency | EXTCAT79FREQUENCY | Categories | Number Range | 0 |
Unique Products and Gifts - Intent | EXTCAT79INTENT | Categories | Multi Select | 2 |
Unique Products and Gifts - Last Date | EXTCAT79LASTDATE | Categories | Date Range | 0 |
Veterans Causes - Amount | EXTCAT81AMT | Categories | Number Range | 0 |
Veterans Causes - Frequency | EXTCAT81FREQUENCY | Categories | Number Range | 0 |
Veterans Causes - Intent | EXTCAT81INTENT | Categories | Multi Select | 2 |
Veterans Causes - Last Date | EXTCAT81LASTDATE | Categories | Date Range | 0 |
Vitamins and Supplements - Amount | EXTCAT82AMT | Categories | Number Range | 0 |
Vitamins and Supplements - Frequency | EXTCAT82FREQUENCY | Categories | Number Range | 0 |
Vitamins and Supplements - Intent | EXTCAT82INTENT | Categories | Multi Select | 2 |
Vitamins and Supplements - Last Date | EXTCAT82LASTDATE | Categories | Date Range | 0 |
Womens Fashion - Amount | EXTCAT85AMT | Categories | Number Range | 0 |
Womens Fashion - Frequency | EXTCAT85FREQUENCY | Categories | Number Range | 0 |
Womens Fashion - Intent | EXTCAT85INTENT | Categories | Multi Select | 2 |
Womens Fashion - Last Date | EXTCAT85LASTDATE | Categories | Date Range | 0 |
Last Donation | LASTDONATION | Overall | Date Range | 0 |
Last Purchase | LASTPURCHASE | Overall | Date Range | 0 |
Online | ONLINE | Overall | Number Range | 0 |
Owner Renter | OWNERRENTER | Overall | Multi Select | 2 |
Retail | RETAIL | Overall | Number Range | 0 |
Spend Percentile | SPENDPERCENTILE | Overall | Number Range | 0 |
Transaction Spread | TRANSACTIONSPREAD | Overall | Number Range | 0 |
Zipcode | ZIP | Geographic | ZIP Code Radius | 0 |
City | CITY | Geographic | Multiple Text Values | 0 |
Address | ADDRESS1 | PII | Hidden in Audience Builder | 0 |
Last Name | LASTNAME | PII | Hidden in Audience Builder | 0 |
First Name | FIRSTNAME | PII | Hidden in Audience Builder | 0 |
DPBC | DPBC | Geographic | Multiple Text Values | 0 |
ADDRESS2 | ADDRESS2 | PII | Hidden in Audience Builder | 0 |
State | STATE | Geographic | Multi Select | 53 |
About This Dataset
The configured schema includes household buyer and donor category measures, overall spend indicators, geographic attributes and identity fields. Original column names, source definitions, option labels and option codes are retained in the browser.
Number ranges are configured audience-builder limits, not observed data ranges. Units are not inferred where the source does not specify them. Hidden fields are included for schema transparency; their presence does not establish selection or export availability.
Source dataset name: Path2Response -> Buyers/Donors
Source description: Path2Response -> Buyers/Donors
Datasource ID: 6abb0aa3178aab4070593e12
Catalog checked: @Today. This is the documentation snapshot date, not the data refresh date.
Source note: Transaction Spread is described as active months out of the last 24, while its configured numeric range is 1–25. Both are preserved as supplied; confirm the intended limit with the source.