6a9b2dae889529ea90bf9a40
Observed consumer packaged goods purchase data derived from transaction receipts and app-based purchase capture. Coverage is at category, brand and product level across a four-tier taxonomy. Records are keyed to hashed email (MD5/SHA-1/SHA-256) and mobile advertising IDs (IDFA/GAID). United States only. Refreshed monthly.
Observed consumer packaged goods purchase data derived from transaction receipts and app-based purchase capture. Coverage is at category, brand and product level across a four-tier taxonomy. Records are keyed to hashed email (MD5/SHA-1/SHA-256) and mobile advertising IDs (IDFA/GAID). United States only. Refreshed monthly.
At a Glance
25 fields · 1,093 configured value options · 5 source categories
Provider: Ventive IQ
Documentation: Source Draft — source narrative awaiting review.
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About This Dataset
Source entity-level wording: Consumer Packaged Goods
Source-described applications: Audience targeting and activation across programmatic online campaigns based on observed purchase behaviour. Brand-loyalist and category-buyer targeting. Competitive conquesting against rival brands. Retail media network activation.
Source-described coverage: Grocery and packaged food; beverages including alcohol; snacks and confectionery; frozen and dairy; household and cleaning products; health and beauty; personal care; baby and child; pet supplies; over-the-counter healthcare and vitamins; paper and disposables. Hierarchy runs from broad category through sub-category and brand to specific product.