6a9b3645889529ea90bf9a75
Online intent signals derived from daily web browsing activity, indicating that an individual is actively researching or showing interest in a product, service or category. Page-level content is classified against a four-tier taxonomy. Records are keyed to hashed email with mobile advertising IDs appended. United States only. Source data refreshed daily; segments delivered monthly.
Online intent signals derived from daily web browsing activity, indicating that an individual is actively researching or showing interest in a product, service or category. Page-level content is classified against a four-tier taxonomy. Records are keyed to hashed email with mobile advertising IDs appended. United States only. Source data refreshed daily; segments delivered monthly.
At a Glance
23 fields · 609 configured value options · 5 source categories
Provider: Ventive IQ
Documentation: Source Draft — source narrative awaiting review.
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About This Dataset
Source entity-level wording: Intent
Source-described applications: In-market audience targeting for programmatic display; video; CTV and social. Prospecting and demand generation. Offline direct mail targeting where intent signals are matched to postal identifiers.
Source-described coverage: Automotive; personal finance; insurance; travel and tourism; education; sports and fitness; television and entertainment; events and attractions; home and garden; technology and consumer electronics; retail and shopping; healthy living and nutrition; pet supplies; career and employment; real estate; food and dining; beauty and personal care. Four-tier hierarchy from broad category to specific product or service interest.