6a9b372b889529ea90bf9af3
Modelled political affiliation, engagement and issue-affinity data at individual and household level, built by combining registration-derived attributes with demographic and behavioural signals. Designed for political campaign targeting, issue advocacy and voter persuasion. United States only.
Modelled political affiliation, engagement and issue-affinity data at individual and household level, built by combining registration-derived attributes with demographic and behavioural signals. Designed for political campaign targeting, issue advocacy and voter persuasion. United States only.
At a Glance
12 fields · 7 configured value options · 2 source categories
Provider: Ventive IQ
Documentation: Source Draft — source narrative awaiting review.
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About This Dataset
Source entity-level wording: Political
Source-described applications: Political campaign audience targeting across online and offline channels. Issue advocacy and public affairs campaigns. Get-out-the-vote targeting. Persuasion targeting of swing and flip voters.
Source-described coverage: Party affiliation and political lean. Political engagement and likelihood to vote. Issue affinity across economic; social; environmental and healthcare policy areas. Ideological positioning across left; centre and right. Donor propensity. Persuadability and flip propensity.