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Flow

  1. Read raw input
  2. Standardize
    1. Parse raw
    2. Drop empty records
    3. Normalize strings to data types (including fullName)
    4. Apply defaults
    5. Handle name parts
    6. Gender updates
    7. ConvertType overrides
    8. Convert override
    9. Add errors from drops for reporting
  3. Parse full address
  4. If Smarty: Address Standardization
  5. If Accuzip: Format for AccuZip
    1. Write data & drops
    2. Exit
  6. If Anchor: Format for Anchor
    1. Write data & drops
    2. Exit
  7. Parse address components
  8. Audience Acuity: Lookup Using PII
  9. Audience Acuity: Lookup Using Email
  10. Audience Acuity: Lookup Using Phone
  11. Audience Acuity: Lookup Using AAID
  12. Full Contact (Not used)
  13. Joins, selects, Omits
  14. Flag Duplicates
    • Code Reduce
  15. codeFinal
  16. Build Report
  17. Save Report
  18. Writes
    1. Write Non-Drops
      1. Format: Fixed, Delimited, Parquet
      2. Write JSON (if not json)
    2. Write Drops