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Facebook Integration

Directions

These directions should allow you to associate your add account and set up Facebook access

Step 1: Associate Your Ad Account with Your Business

  1. Visit Facebook Business Manager, https://business.facebook.com/
  2. Navigate to Business
    • Settings > Accounts > Ad Accounts.
  3. Check if your ad account is listed.
  4. If your ad account is not in Business Manager, you need to add it:
    • Go to Business Settings (https://business.facebook.com/settings/) in Business Manager.
    • Click Accounts > Ad Accounts.
    • Click Add and follow the prompts to add your ad account.

Step 2: Create a Facebook App & Generate Access Token

  1. Visit Facebook Developers (https://developers.facebook.com/) and log in with credentials that have access to Facebook Ads.
  2. Navigate to My Apps (https://developers.facebook.com/apps/) and click Create App.
  3. In the Business Portfolio section, select “I want to connect my business” and click Next.
  4. In the Use Cases section, select Other and click Next.
  5. In the App Type selection, choose Business and click Next.
  6. Provide an App Name and an Email Address for contact purposes, then click Create App.
  7. In the App Products section, click Set Up under Marketing API (https://developers.facebook.com/docs/marketing-apis/)
  8. Generate an Access Token with the required permissions:
    • ads_management
    • ads_read
    • read_insights
  9. Capture the following details:
    • Ad Account ID (from Business Manager, https://business.facebook.com/settings/ad-accounts/)
    • Access Token (from Facebook Developer App, https://developers.facebook.com/tools/explorer/)
  10. Share these details securely with the Bettrdata team.

Step 3: Accept Custom Audiences Terms

  1. Visit the Custom Audiences Terms (https://www.facebook.com/ads/manage/customaudiences/tos.php) page.
  2. Accept the terms to enable custom audience creation.

Step 4: Find theAudience Id

For Custom Audiences in Meta Ads Manager (or Business Manager):

  1. Go to Audiences
    • Navigate to Meta Audiences (or go via Meta Business Suite > Audiences).
  2. Locate Your Audience
    • You’ll see a list of all your saved, custom, and lookalike audiences.
  3. Click the Audience Name
    • Click on the name of the specific Custom Audience (or any audience) you want the ID for.
  4. Get the Audience ID
    • After clicking, check the URL in your browser. It will look something like this:
      • https://business.facebook.com/adsmanager/audiences/manage/?act=1234567890&audience_id=0987654321
    • The part after audience_id= is your Audience List ID.